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Dongsuh Food honors iconic Oreo's 111th and Ritz's 90th anniversaries with fresh flavors and a pop-up store, highlighting the brands' enduring global appeal and success in Korea.
Oreo and Ritz have become staples on Korean local shelves, with Dongsuh Food continuously introducing new and exciting flavors. This year, in honor of Oreo's 111th anniversary and Ritz's 90th anniversary, the company unveiled new variants that added to the already extensive range of options.
Dongsuh Food launched a pop-up store in Seoul's trendy Seongsu-dong named Oreo Day to commemorate Oreo's birthday. With the store open for a month, it attracted an astounding 35,000 visitors, highlighting the immense popularity of this internationally recognized brand. Euromonitor International, a renowned consumer market researcher based in London, has even named Oreo the top brand of its kind worldwide.
In collaboration with K-pop sensations BLACKPINK, Dongsuh Food introduced two exciting new flavors under the campaign "Oreo X BLACKPINK." These limited-edition Oreo cookies included a black version with pink strawberry cream and a pink version with dark chocolate cream. The collaboration between Oreo and BLACKPINK signifies the brand's commitment to staying innovative and relevant.
Since its inception in 1912 by Nabisco, Oreo has managed to generate over $1 billion in annual sales from global markets. Dongsuh Food started producing and selling Oreo in Korea in 2011 and attributes the brand's success to its delicious flavors and effective marketing strategies.
Similarly, Ritz, which has been delighting consumers for over 80 years since its launch in 1935, is also extensively promoted by Dongsuh Food this year. The company introduced new flavors like chocolate, cheese, and lemon, along with the recent addition of Ritz Cracker Onion, which features 100 percent Korean onions.
Dongsuh Food remains committed to working with these globally beloved products and aims to captivate consumers' taste buds with exciting new offerings continuously.
In other news, the Nike Zoom Freak 5 draws inspiration from NBA superstar Giannis Antetokounmpo's love for Oreo cookies. The signature model, available in a sleek "Black" and "White" color scheme, features a leather and textile upper with contrasting white swooshes. The midsoles boast a speckled finish reminiscent of the popular "Oreo" designs from Nike's collection.
Photo: ABHISHEK HAJARE/Unsplash
