Dior to open its largest store in South Korea at Hyundai Department Store Pangyo

Dior will open its largest brick-and-mortar store in South Korea in the second half of this year, following the launch of its concept store in Seoul’s Seongsu-dong district last year.

Located inside Hyundai Department Store Pangyo, one of the country’s largest department stores, Dior’s new flagship store will mark the largest among women’s boutiques.

Christian Dior Couture Korea’s net income swelled 54.8 percent on-year to $184 million last year, while its operating profit and sales both soared over 50 percent on-year.

Dior recently named New Jeans’ Haerin as its new brand ambassador for jewelry and House Ambassador for Fashion and Beauty at Dior.

According to Morgan Stanley, South Koreans were the world’s biggest spenders on personal luxury goods with the nation’s per capita spending amounting to $325.