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Coors Light announces it is launching a new product in time for the March Madness tournament season. The beer brand said it would release beer-flavored popsicles called the Coors-icles to bring coolness when the heat at the college basketball games rises up.
Although Coors Light is a known beer beverage, the new Coors-icles are non-alcoholic ice cream on sticks. As per Fox Business, the beermaker will distribute the popsicles in more than 800 bars across the United States. People can also have them delivered to their homes by placing an order via shop.coorslight.com.
It will be available throughout the college basketball tournament period, which runs from March 14 to April 3. Molson Coors said that while the popsicles are alcohol-free, they will only be sold to customers who are 21 years old and over.
Last year, the company also released a frozen treat for its March Madness event, and it was called Chillollipop. This is different from the new Coors-icles since it is packaged in a tube-like wrapper just like the regular ice pops, while the former was sold in lollipop form.
The limited-edition Coors Light popsicles are available for sale in a pack of six tubes for $20.23. If supplies run out before the conclusion of the college basketball tournament, the availability of the new ice cream treat will end early. The company said production of the popsicles would be from March 14 to March 24 only, and releases will be in limited batches every weekday.
"Every point, slam dunk, assist and block puts you on the edge of your seat, but a taste of a Coors Light Coors-icle will bring you back to a moment of chill," Coors Family of Brands’ vice president of marketing, Marcelo Pascoa, said in a press release. "We are making sure that fans watching the games at home or at bars nationwide can cool down with a Coors-icle."
