Oil Prices Plunge Over 6% as Middle East Ceasefire Hopes Ease Supply Fears 
Federal Reserve Balance Sheet Reduction: Brookings Research Outlines Possible Path Forward 
Gold is meant to be a ‘safe haven’ in uncertain times. Why is it crashing amid a war? 
Air Canada Express Crash at LaGuardia: Controller Distracted by Prior Emergency 
9 Tips for Avoiding Tax Season Cyber Scams 
Bank of Japan Eyes April Rate Hike Despite Inflation Dip, ING Says 
Meta Ties Executive Pay to Aggressive Stock Price Targets in Major Retention Push 
Debate over H-1B visas shines spotlight on US tech worker shortages 
U.S. Oil Prices Slide as Middle East Ceasefire Talks Spark Market Optimism 
Bank of Japan Officials Signal Continued Interest Rate Hikes Amid Inflation Concerns 
Disaster or digital spectacle? The dangers of using floods to create social media content 
Nanya Technology Shares Surge 10% After $2.5 Billion Private Placement from Sandisk and Cisco 
Office design isn’t keeping up with post-COVID work styles - here’s what workers really want 
OpenAI Pulls the Plug on Sora, Ending $1 Billion Disney Partnership 
Iran-Israel Missile Strikes Continue Amid Mixed Signals on U.S.-Iran Diplomacy 
Reflection AI Eyes $25 Billion Valuation in Massive $2.5 Billion Funding Round 
In an ambitious crossover, Coca-Cola and Riot Games partner to launch a League of Legends-themed drink, Coca-Cola Ultimate, offering gamers a taste of experience points (+XP). Initially released in zero-sugar variety across China, South Korea, Latin America, and Africa, the drink will hit the U.S. and Canada on June 12, with regular and zero-sugar options.
Meanwhile, Coca-Cola Ultimate will be available in regular and zero-sugar varieties in the U.S. and Canada starting June 12. Coca-Cola Ultimate is housed in plastic bottles and cans. The cans have a Hextech blue glow and feature League of Legends branding.
According to a press release, Coca-Cola Ultimate gives drinkers the taste of "experience points," or +XP, which are earned by League of Legends players based on how much time they spend playing the game.
With the new flavor, Coca-Cola vows to "provide fans and players the taste of experience points (+XP) and celebrate every player's journey." The drink is part of Coca-Cola's Creations brand, which releases new limited-edition drinks promoted through fancy marketing campaigns. This one is the first video game-related beverage.
According to David Mulhall, Head of Business Development and Partnerships at Riot Games, they are honored to be the first gaming collaboration for Coca-Cola Creations.
He added that they are excited for their players to sample the unique +XP flavor, which is a bespoke collaboration with Coca-Cola.
Oana Vlad, Senior Director of Global Strategy at The Coca-Cola Company, noted that Coca-Cola Ultimate, their seventh Coca-Cola Creation, has an astonishing design, unlocks the +XP taste, and enhances the gameplay experience.
League of Legends will get some new challenges to help market the drink, and when you achieve them, you'll have access to exclusive Ultimate emotes. There are three challenges in total; one call for you to get seven assists in a game; another 12,000 gold; and the third, a victory in less than 20 minutes.
