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Coca-Cola Australia bids farewell to its popular Barista Bros ready-to-drink beverage line, marking the end of an era for the coffee-inspired collection. The move, aimed at refining their product portfolio, leaves a void filled by their wide variety of other beverages.
Unfortunately, Coca-Cola Australia does not have a direct replacement for Barista Bros, which was primarily sold in Australian supermarkets and petrol stations. In a statement, Coca-Cola Australia explained that they will continuously review their product portfolio to ensure they're offering more of what people love. After careful consideration, they have made the difficult decision to discontinue Barista Bros in Australia.
This will allow the company to focus on its core products and provide even more of what consumers enjoy. Although there won't be a direct replacement for Barista Bros at this time, Coca-Cola Australia offers a wide range of soft drinks, water, sports drinks, juice, mixers, and teas to cater to different preferences.
Coinciding with the discontinuation was a national recall in May of the 500ml and 700ml bottles of Barista Bros' espresso, double espresso, iced chocolate, and mocha drinks with a best-before date from September 30, 2023, onwards. The recall was initiated due to a potential packaging failure that posed a contamination risk.
Inspired by the passion of baristas and Australia's growing café culture, Barista Bros was launched in Queensland in June 2014 and later expanded across Australia.
While Coca-Cola Australia has decided to discontinue Barista Bros, it still maintains a presence in the RTD coffee market through the Costa Coffee brand, which it acquired in 2018 for $5.4bn. Following the acquisition, Coca-Cola introduced a range of RTD beverages in June 2019 and has since expanded its global distribution of its Costa Coffee-branded RTD products.
Coca-Cola's presence in Australia dates back to 1938, and despite the discontinuation of Barista Bros, the beverage giant remains committed to providing a diverse range of refreshing beverages to consumers.
Photo: Ayesha Ch/Unsplash
