Chupa Chups, Chatime Unveil Boba Collaboration with Lolly-Inspired Flavors

Chupa Chups collaborates with Chatime, introducing limited-edition beverages. These unique drinks blend iconic Chupa Chups flavors, Grape and Strawberry & Cream, into innovative bubble tea concoctions.

Dubbed "The Tea That Pops," these lolly-based boba drinks are now available at Chatime T-breweries nationwide. The promotion runs from September 19 until October 31, offering customers a unique and refreshing experience.

Marta Ballesteros, the global licensing manager for Perfetti Van Melle, expressed her enthusiasm for the collaboration. She described the drinks as not just beverages but an entire vibe that promises a world of forever fun flavor.

The Grape Chupa Tea features a green tea base with grape jellies that add an "extra pop" to the drink. On the other hand, the Strawberries & Cream Chupa Tea combines milky tea with a delightful strawberry-vanilla flavor, complete with a dollop of creamy mousse.

Gabi Bishop, the senior brand manager at Chatime, highlighted the partnership's commitment to innovation. She explained that the collaboration not only introduces delicious limited-edition teas to customers but also injects a sense of fun and playfulness into Chatime's vibrant breweries.

The Grape Chupa Tea is priced at $7.50 for a regular size and $8.35 for a large. Meanwhile, the Strawberries & Cream Chupa Tea is available at $8.10 for a regular and $8.95 for a large.

Asembl, a leading brand extension agency representing Perfetti Van Melle, facilitated this exciting partnership. Meanwhile, on the other side of the world, Chatime enthusiasts in California can rejoice as a new Chatime location opens at Westfield Culver City. Positioned strategically at the beginning of the Food Court by Target, this marks the first of three locations set to open later this year at local malls across Los Angeles.

La Kaffa, the franchisor of Chatime, brings 20 years of experience as a publicly listed company in Taiwan, operating multiple F&B brands. Their entry into the US market led Chatime Global LLC, a partnership between La Kaffa and Chatime Group Australia, to become the most loved and accessible drink brand worldwide.

With the partnership between Chupa Chups and Chatime, customers can now enjoy a delightful fusion of lolly flavors and the bubble tea craze. Don't miss the chance to indulge in these limited-edition treats and experience a burst of flavor like never before.

Photo: Moujib Aghrout/Unsplash