Burger King is trying to satisfy the gastronomic needs of expectant mums in observance of Mother’s Day by giving its most popular burger some unconventional fillings.
In advance of the May 8 celebration, the German arm of the fast-food giant interviewed over 1,000 women, finding that 78 percent find it impossible to say no to their appetites, no matter how absurd.
Burger King is responding by offering a limited-edition pregnancy Whopper at one Berlin location, which has everything from cucumber and jam to fish sticks and applesauce, curry sausage, and fried herring sandwiched between its tottering buns.
The social media and out-of-home (OOH) campaign are aimed at luring women and their children into the burger joint this week, with the assurance that nothing is off the menu.
The cravings are as real as pregnant women's yearning for unique food combinations, according to Klaus Schmäing, director of marketing at Burger King Deutschland. This inspired them to adopt the most popular pregnancy cravings into pregnancy Whopper sandwiches. As a result, new flavors have emerged, such as cucumber with jam or sausage with chocolate cream, which expectant mothers have eagerly tasted.


BOJ May Raise Japan Growth Forecast While Keeping Focus on Inflation Risks
Dollar Rises as Middle East Conflict Fuels Inflation and Rate Hike Fears
The American mass exodus to Canada amid Trump 2.0 has yet to materialize
Goldman AM Sees Strong Buyout Opportunities in Japan, South Korea and Australia
Nvidia Invests $500M in Firmus Technologies Ahead of Planned ASX IPO
Wall Street Rises as SK Hynix’s Record Nasdaq Debut Steals Spotlight Ahead of U.S. CPI Data
Booked to travel through the Middle East? Here’s why you shouldn’t cancel your flight
The ghost of Robodebt – Federal Court rules billions of dollars in welfare debts must be recalculated
Gold Prices Set for Weekly Loss as Iran Tensions and Fed Rate Outlook Weigh
Sino Biopharm Stock Rises After AstraZeneca Licensing Deal, GSK Partnership Expansion
The pandemic is still disrupting young people’s careers
Levi Strauss Raises 2026 Outlook After Q2 Earnings Beat, Shares Drop Despite Strong Results
Locked up then locked out: how NZ’s bank rules make life for ex-prisoners even harder
Oil Prices Jump as U.S.-Iran Conflict and Strait of Hormuz Tensions Shake Global Markets
Glastonbury is as popular than ever, but complaints about the lineup reveal its generational challenge
SK Hynix Soars 13% in Nasdaq Debut After Record $26.5 Billion IPO
6 simple questions to tell if a ‘finfluencer’ is more flash than cash 



