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Burger King's ad withdrawal from Rumble, a video platform, sparks a public boycott. The move follows allegations against Russell Brand, a notable podcast host on the platform, who denies the claims.
As per Newsweek, Burger King has not yet revealed the exact reason for its ads pull out from Rumble. However, many groups and individuals made the connection and believed it was because of the British comedian, actor, writer, and activist's continued podcast streaming on the platform.
The News Movement media company said that Burger King, HelloFresh, and Asos have removed their ads from the video-streaming platform. They said this move is against Rumble, which stood its ground and continues to host Brand despite the heavy allegations against him.
In any case, Burger King and other firms were said to have pulled their ads after The Sunday Times published the result of a joint investigation between The Times and Channel 4's Dispatches investigative current news program in the U.K. The latter claimed in its report that Brand sexually abused women between 2006 and 2013.
In response, Brand vehemently denied the allegations and said these claims are upsetting. It was mentioned that while Rumble remained firm in its stance to still allow Brand to stream amid the allegations, YouTube reportedly banned monetizing his official channel. Based on The Times' estimation, he earns around $1.2 million annually from YouTube and about $33,045 monthly from his Rumble channel.
Washington Examiner reported that Rumble issued a statement to show its support for Brand and declared he is allowed to continue on the platform. It also said it would not do anything that would prevent Brand from earning money from his content on the site.
"Although it may be politically and socially easier for Rumble to join a cancel culture mob, doing so would be a violation of our company's values and mission," part of Rumble's statement reads. "We emphatically reject the U.K. Parliament's demands."
At any rate, furious individuals expressed their rage against Burger King over its ad-pulling move from Rumble via social media posts. Most people vent out on X (Twitter), and one post by Jeremy Dale Hambly, who runs TheQuartering YouTube channel, wrote, "Burger King hates free speech. It will be very easy to never eat there again. @BurgerKing goodbye."
Photo by: Marquise de Photographie/Unsplash
