Burger King France is partnering with French vegan pork startup La Vie Foods to add its bacon to menus exclusive to the French market for six months.
As of May 24, La Vie entered 430 Burger King restaurants, representing every location operating in France.
The Veggie Steakhouse burger, a vegetarian version of one of Burger King's best-selling sandwiches, will feature La Vie's plant-based bacon rashers.
The image of Burger King's hitherto bacon-free Steakhouse was digitally doctored by La Vie to show how it could appear with its rashers added.
La Vie actively advocated for the alliance, even advertising Le Parisien underlining customers' demands for the two to collaborate. Burger King took attention because of the unorthodox approach.
The firm went on to say that the Burger King agreement was the latest step in its quest to reach as many people as possible with vegan meals.
If La Vie's bacon proves popular in its home nation, a larger European rollout is being considered.
Since its inception in 2019, La Vie, formerly 77 Foods, has been steadily growing. After three years of research and development, the company finally released its bacon at the beginning of this year. It says that customers can't tell the difference between its plant-based rashers and regular bacon.
Vegan activist and Hollywood actor Natalie Portman was amongst the investment participants, alongside Oatly chairman Eric Melloul in La Vie's closure of a record-breaking €25 million Series A funding round in January. It was the largest single alternative protein raise for a French food tech.


OpenAI Executive Fidji Simo to Step Down Amid Health Challenges Ahead of IPO
Disaster or digital spectacle? The dangers of using floods to create social media content
Gold Prices Slip as U.S.-Iran Conflict, Fed Rate Hike Bets Pressure Precious Metals
Fast Retailing Raises Full-Year Forecast After Uniqlo Owner Beats Q3 Profit Estimates
Yes, government influences wages – but not just in the way you might think
Goldman AM Sees Strong Buyout Opportunities in Japan, South Korea and Australia
Mizuho’s Top U.S. Industrials Stocks: Why Corteva and Stanley Black & Decker Stand Out
Bain Capital Exits Kioxia After AI-Fueled Valuation Surge
Morgan Stanley Names Marks & Spencer Top European Retail Pick, Sees Strong Upside
Gold Prices Set for Weekly Loss as Iran Tensions and Fed Rate Outlook Weigh
Gold Price Climbs Over 1% as Dollar Weakens, Fed Rate Debate and Iran Tensions Remain in Focus
BOJ May Raise Japan Growth Forecast While Keeping Focus on Inflation Risks
Office design isn’t keeping up with post-COVID work styles - here’s what workers really want
Glastonbury is as popular than ever, but complaints about the lineup reveal its generational challenge
SK Hynix Shares Drop After Strong Nasdaq Debut Despite $26 Billion ADR Listing
The pandemic is still disrupting young people’s careers
Samsung Chairman Lee Jae-yong Expected to Meet Nvidia CEO Jensen Huang on AI and Chip Partnership 



