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Bud Light is offering a new beer, but it is extraordinary as the formula does not have the carb. The brand is launching Bud Light Next which is dubbed as the first-ever zero-carb beer.
As per People, the new Bud Light beer product is sold in a 12-ounce can, and it only has 80 calories with 4% alcohol-by-volume (ABV). The regular Bud Light has 110 calories and 4.2% alcohol volume.
Bud Light Next is going to be on grocery shelves and convenience stores across the United States starting Feb. 7. Its release is just in time for the upcoming Super Bowl 2022.
With this new beer, its maker, Anheuser-Busch, has now become the first brewery to brew and sell an alcoholic beverage that has no carbs. The company said that this is truly the next generation of light beer for the gen z group and the next generation of beer drinkers.
Paul Scholz, Bud Light's head of innovation, said that the goal of Bud Light Next is to become a drink that breaks the limits of a traditional lager beer using the delicate flavors and low calories of hard seltzers. This makes the drink retain its beer taste but offers a profile that can be had from a seltzer.
Scholz further shared that they tried at least 130 formulas to come up with the perfect zero-carb beer. Through technology, they have finally found the taste they are looking for after several decades of trying, and the result is the Bud Light Next beer.
"As Bud Light enters 2022, we are pushing the beer category to new heights with the launch of Bud Light NEXT, our first-ever zero carb beer," Bud Light vice president of marketing, Andy Goeler, said in a press release. "Today's consumers are all about breaking barriers, being trailblazers and setting their own path. We are proud to introduce this new super crisp beer which is brewed to meet their evolving taste preferences and it is a truly symbolic innovation that celebrates the barrier breakers who like us embrace possibility."
