Fluent, the enterprise operating network for global commerce built on blockchain technology, has announced the appointment of Terry Pierce as VP of Customer Development.

Pierce is the 12th addition to the startup’s team. He spent his last two years at PrimeRevenue becoming the number one globally in new deal count, signing eight master service agreements with a total of $70B of annualized supplier spend. Pierce will bring his significant experience and connections across the industry to Fluent and will be further developing the company’s customer acquisition strategy and supporting sales efforts.

“Adding someone with such an in-depth understanding of the industry, top-tier sales experience, and a well established network is huge boost for Fluent”, said Lamar Wilson, CEO of Fluent. “It also doesn't hurt that he has intimate knowledge of the incumbent’s offerings and how our solution can deliver value using a new technological solution”.

Pierce is used to high stakes environments, playing three years for the Broncos after being selected in the 2nd round of the NFL draft. He also has experience working in a startup ecosystem. After his time at UBS, he was the 9th employee at C2FO, a dynamic discounting platform, closing the first five market participations in company history over $25MM. During his stint at C2FO, Pierce developed and implemented the entire inside sales operation and was the Chief Relationship Manager for both buyer and supplier clients with over $1Billion in Revenue.​

“I joined Fluent because of their practical approach to implementing blockchain technology, using it to solve real issues within trade finance”, Pierce said. “The writing's on the wall; It’s not just a different way to do the same thing. This is a fundamental change, allowing us to solve problems in trade finance previous vendors simply couldn't.”

Besides Pierce, Fluent has also hired both a blockchain architect and designer. In May, the startup closed $1.65 million seed round, which brought the total amount raised by the company to $2.5 million.