Krafton Inc., the creator, and publisher of the popular “PUBG: BATTLEGROUNDS,” a free-to-play online multiplayer battle royale game, signs a long-term agreement with Solana Labs, a public blockchain platform. The collaboration is for a long-term partnership to develop blockchain-based games and services.

The Bundang-gu, a Seongnam-based South Korean gaming company, will create new products on the Solana network and search out joint investments. Krafton confirmed its agreement with Solana Labs on Wednesday, March 23.

As per The Korea Economic Daily, Krafton and Solana’s MOU involves cooperation in designing and marketing games and services built on the Solana blockchain. They will be working together to build new game titles with integrated non-fungible tokens (NFTs). They will also seek joint investment opportunities within the blockchain business sector.

A business insider further said that Krafton Inc. will aggressively speed up its development and distribution of blockchain games through its latest partnership deal. Prior to its work towards the blockchain, the company already revealed earlier this year that it will be formalizing its entrance into the NFT and Web 3.0 businesses.

“KRAFTON will continuously see ways to work closely with blockchain companies like Solana Labs as we work toward establishing our Web 3.0 ecosystem,” KRAFTON’s lead of Web 3.0 Roundtable, Park Hyung Chul, said in a press release. “As one of the best global high-performance blockchain with strength in high speed and low fees, Solana represents the best of the Web 3.0 ecosystem and its technologies. Through this cooperation, KRAFTON will acquire the insight needed to accelerate its investment in and output of blockchain-based experiences.”

Johnny Lee, Solana Labs’ head of games business development also said that they are excited with its collaboration with Krafton and its commitment to build a new era of gaming on its Solana blockchain. The executive said they know that the game developer is an established innovator in the gaming industry and this is another reason why they are excited to be part of its progress to the next level.

“We are seeing gamers increasingly seek out on-chain games and gaming companies who respond quickly to this demand will set themselves up well for ongoing success,” Lee said.