Russell 1000 Companies Hit $2.2T Cash Record While Aggressively Reinvesting in Growth 
Time to buy local: war fuel price shocks reveal the folly of a long food supply chain 
Japan Signals Readiness to Intervene as Yen Weakens Toward 160 Per Dollar 
Europe's Aviation Sector on Track to Meet 2025 Green Fuel Mandate 
Trump Threatens Escalation Against Iran, Warns of Infrastructure Strikes 
RBI Clamps Down on Rupee NDF Activity, Banks Face Steeper Losses 
Bank of Japan Eyes Further Rate Hikes Amid Middle East Tensions and Inflation Pressures 
The Beauty Beneath the Expressway: A Journey from Self to Service 
Nike Beats Q3 Estimates but China Weakness and Margin Pressure Weigh on Outlook 
Disaster or digital spectacle? The dangers of using floods to create social media content 
Britain has almost 1 million young people not in work or education – here’s what evidence shows can change that 
Norma Group Posts Revenue Decline in 2025, Eyes Modest Recovery in 2026 
Oil Prices Surge Over $5 as Trump Vows to Continue Iran Strikes 
Stuck in a creativity slump at work? Here are some surprising ways to get your spark back 
Heritage, desire and diplomacy: why China still values scotch whisky 
Star Entertainment Secures $390M Refinancing Deal to Stabilize Operations 
Iran's Stranglehold on the Strait of Hormuz: What It Means for Global Markets 
Berjaya Food Berhad, the powerhouse behind brands like Starbucks and Kenny Rogers, will invest $1.5 million to introduce South Korean bakery giant Paris Baguette to the Philippine market, with the first café set to launch by year's end.
After gaining global recognition with over 4,000 stores worldwide, Paris Baguette is now focusing on expanding its presence in Southeast Asia, with the Philippines being its latest target market.
Berjaya Food, alongside Middle Trade Inc. and Paris Baguette Singapore, recently signed a master franchise agreement, allowing them to introduce the Paris Baguette brand in the local market this year. Berjaya Food and Middle Trade Inc. will act as the primary operators in the Philippines.
Dato' Sydney Quays, the Group CEO of Berjaya Food Berhad, has revealed that they aim to launch the first Paris Baguette café in the country during the fourth quarter of 2023.
On average, the company plans to allocate around $300,000 for each store, though the final amount will depend on the store's size and location. Quays mentioned that after the first store opens, they aim to establish five stores within the first year of operations.
When asked about the estimated total cost for the five stores, Quays stated that the ballpark figure of $1.5 million appeared to be accurate. However, he emphasized that the success of the initial stores would influence their decision on whether to open more locations in the following years.
Initially, Paris Baguette will focus on the capital region but may consider expanding to other provinces. Quays explained that they are exploring potential locations, although it is too early to provide specific details. The company aims to open its first store within six months, with discussions underway with larger shopping malls.
The expansion of Paris Baguette in the Philippines signifies Berjaya Food's commitment to bringing renowned international brands to the local market and satisfying the growing demand for quality bakery products.
