Luxury car brand Bentley Motors will launch a non-fungible token (NFT) in September by dropping just 208, in reference to the top-speed Grand Tourer and the number of 1952 R-Type Continentals produced.
The key benefit will likely be the access and rewards available to NFT owners.
According to Alain Favey, Board member for sales and marketing at Bentley. they’ve always engaged their customers where they explore their passions, and today that means being present in digital marketplaces and offering NFT assets.
Favey pointed out that Bentley customers are living their lives online, purchasing luxury goods with digital currency, and establishing businesses in the Metaverse.
He added that they’ve seen how NFTs have raised the profiles of both art and artist, and they believe the same can happen in the luxury automotive space.
Bentley uses Polygon, a proof of stake blockchain, because it is seen as sustainable, and the proceeds of the NFT drop will support engineering and design students as well as sustainability initiatives.
It claims that this is its initial foray into Web3. It has plans to use blockchain technology in its operations as well as online gaming, metaverse applications, and non-fungible chips (NFCs) that connect the car to an NFT.
Numerous automakers have introduced NFTs. Some, like Lamborghini, Audi, and Hyundai, have hazy ties to the automobiles at first. Volkswagen, McLaren, and Porsche, among others, have much closer ties.


Kuaishou Stock Jumps as Kling AI Secures $2 Billion Funding Round
Super Micro Shares Slide After Taiwan Raids Over Alleged Nvidia AI Chip Smuggling Probe
Samsung to Invest $90 Billion in South Korea to Expand AI Chip, Display, and Battery Production
Australia Sues Amazon Over Prime Video Ads and Subscription Terms
Gold Price Today: Bullion Heads for First Weekly Gain as Weak U.S. Jobs Data Eases Rate Hike Fears
Suncorp Cuts 2026 Premium Growth Forecast as Australia, New Zealand Markets Weaken
Kioxia Bets on AI Memory Boom With Next-Gen NAND Production in Japan
Asian Currencies Stay Under Pressure as Dollar Holds Near 13-Month High Ahead of U.S. Jobs Report
US Jobs Report Preview: June Payroll Growth Seen Slowing as Fed Rate Decision Looms
SoftBank’s LY Corp, Bain Raise Kakaku.com Bid to ¥670 Billion, Intensifying Takeover Battle
China Services PMI Beats Forecasts as Strong Demand Supports June Growth
Meta CEO Zuckerberg Says AI Agent Development Has Slowed Despite Massive AI Investment
OpenAI Proposes 5% U.S. Government Stake Amid AI Policy Talks
US Resumes Dollar Shipments to Iraq After Months-Long Suspension
Turkey Vehicle Sales Fall 11.4% in June as Auto Market Weakens
Lockheed Martin Emerges as Frontrunner to Acquire Ultra Maritime in $3.5 Billion Defense Deal
AI can be a personal trainer in your pocket – but is it safe? 



