Asahi Targets US Expansion with Octopi Brewing Acquisition for Super Dry Boost

Asahi Group Holdings, Ltd. is searching for overseas merger and acquisition deals. It is said to be targeting the United States and other countries to bolster the sales of its Super Dry beer product by the year 2030.

To reach its goal, Asahi Group started taking steps last month when it announced it plans to buy Octopi Brewing, a leading contract beverage production facility in Milwaukee, Wisconsin. The acquisition of this asset will allow the Japanese beverage holding firm to produce its flagship Super Dry beer in the U.S. instead of importing from its brewing plants in Europe, as per Reuters.

Expanding Its Presence in the U.S.

Aside from this, Asahi is on the hunt for M&A opportunities, especially in emerging markets in Asia, Africa, and South America. Atsushi Katsuki, president of Asahi Holdings, told the publication about this detail and shared that this plan was hatched due to the brand's absence in some U.S. targets.

Moreover, Katsuki said he understands investors' concerns that Asahi does not have much of a presence in the U.S.; thus, it aims to expand the brand in the country. Asahi is now expecting its merger and acquisition deals to happen as soon as next year.

"The U.S. would be the largest market for us in terms of beer and it is the only growing market among developed countries in terms of population," Katsuki said.

Asahi Super Dry Reveals Pixel Art Dragon Cans

Meanwhile, BNN Breaking reported that Asahi Super Dry created a limited-edition packaging for the Lunar New Year. The new design combines traditional dragon emblems with modern pixel art. The brand said the combination of the design displays a narrative on the remarkable co-existence of cultural heritage and today's digital culture.

In other words, the limited-edition design to mark the Lunar Year of the Dragon exemplifies an old tradition that meets the contemporary world. The Asahi Super Dry beer's innovative packaging design is now available in key Asian markets.

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