There is no denying that Apple now has the kind of market influence that even entire countries can only dream of and its upcoming service could have some serious disruption potential. Known as Apple Card, this is basically a credit card that is tied with Apple Pay and can be used to pay for stuff both online and offline. Among the most appealing aspects of the service is cash back, which could propel the payment service to the top and knock Paypal off its roost.
As PYMNTS reports, the Apple Card has the potential to change the discussions around the matter of payments as they are being done today. The Cupertino firm has already proven that it can disrupt entire markets with its products and services. It could do the same thing with the new payment platform if done right.
Basically, the Apple Card is the result of the company forming a partnership with Mastercard and Goldman Sachs. Clients will be able to use the card to pay for items via online shopping or purchases done in physical locations. Either way, the transaction will be tied to the Apple Pay system, thus making it more accessible to Apple users.
This is where analysts believe that the tech company has the advantage. By streamlining the payment process so that shoppers no longer need to bother with extensive steps, Apple Card could change the landscape. This is what users have always valued with the firm’s gadgets, after all.
What’s more, the Apple Card also comes with the promise of security unlike any other. So far, banks and other tech firms have not been safe from becoming victims of hackers. In comparison, Apple has been quite successful in maintaining the reputation for security and privacy it now enjoys. This alone could make the card a success story and that’s on top of how cool it looks.


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