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Amazon is reportedly planning to launch its own department stores to have physical outlets for its products that are usually only featured on its e-commerce platform. It was added that this would not be a typical shopping place as Jeff Bezos’ company is planning to install hi-tech features that will make shopping easy and more convenient.
Based on the reports, Amazon’s upcoming department stores will have hi-tech dressing rooms that are not found anywhere else. To enhance its use, the e-commerce and tech firm is also launching an app that will help sales associates in picking items to suggest for customers to try on.
According to the New York Post, Amazon is currently testing the app that will also allow customers to scan the QR codes of the items they want to try on then the system will direct the department store’s sales associates to the stock dressing rooms where they can find the item the customer is looking for.
Moreover, the dressing rooms will be fitted with a touch screen where customers can get additional recommendations for other clothing to try based on the pieces they have selected. The system will then tell employees to get the recommended attire for the customers to fit in the dressing rooms.
The new Amazon department stores, which is a first, are said to have been scheduled to open sometime next year in Columbus, Ohio, and San Francisco but were not mentioned exactly where in this city.
The bricks-and-mortar department stores will measure more or less 30,000 square feet, and the main aim for building these is to further promote Amazon’s own apparel label as well as improve brand recognition in the country. The stores will mostly offer casual clothing selections for men and women. It was not mentioned if there will be other items aside from these, perhaps a section for kids and merchandise.
Meanwhile, The Wall Street Journal further reported that the hi-tech features of Amazon’s department stores would offer a new kind of shopping experience to customers. It is definitely non-traditional, and shoppers will enjoy the technologies offered.
