Rio Tinto Raises 2025 Copper Output Outlook as Oyu Tolgoi Expansion Accelerates 
From Messi to Mika Häkkinen: how top athletes can slow down time 
Hikvision Challenges FCC Rule Tightening Restrictions on Chinese Telecom Equipment 
Trump’s U.S. Open Visit Delays Final, Fans Face Long Security Lines 
Microchip Technology Boosts Q3 Outlook on Strong Bookings Momentum 
US Reviewing Visa Denial for Venezuelan Little League Team Barred from World Series 
Anthropic Reportedly Taps Wilson Sonsini as It Prepares for a Potential 2026 IPO 
Sam Altman Reportedly Explored Funding for Rocket Venture in Potential Challenge to SpaceX 
Momenta Quietly Moves Toward Hong Kong IPO Amid Rising China-U.S. Tensions 
NBA Returns to China with Alibaba Partnership and Historic Macau Games 
OpenAI Moves to Acquire Neptune as It Expands AI Training Capabilities 
EU Prepares Antitrust Probe Into Meta’s AI Integration on WhatsApp 
Pepe Marti’s Epic F2 Win: ‘Game-Changer’ in Championship Battle as Abbi Pulling Steals F1 Academy Spotlight 
Trump Plans UFC Event at White House for America’s 250th Anniversary 
Amazon Italy Pays €180M in Compensation as Delivery Staff Probe Ends 
Australia Moves Forward With Teen Social Media Ban as Platforms Begin Lockouts 
Today, Adidas made a landmark announcement, unveiling the cutting-edge team kits for the upcoming Paris 2024 Olympic and Paralympic Games. This year's designs aim to showcase athletes' burning passion and unique national identities through a singular design story.
Jacqueline King, the Design Director of Specialist Sports at Adidas, emphasized the brand's dedication to reflecting the vast spectrum of sports and the athletes' connections to their home nations through these meticulously crafted kits. A press release noted that with simplicity and modernity at its core, the collection is a tribute to national pride and the universal fire that drives all competitors.
A Singular Design Story, A Multitude of Narratives
According to The Impression, Adidas' Paris 2024 apparel transcends traditional boundaries by featuring distinctive fonts, graphics, and patterns that unite the officially sponsored teams under a cohesive design umbrella. The use of repeated line patterns and strategic pops of color in the kits' graphics aims to visually capture the athletes' fiery passion.
Notably, all apparel for its 15 sponsored teams, including Olympic and Paralympic squads, embeds this theme, serving as a vivid reminder of the unifying power of sport.
Innovation in Accessibility
An impressive 86% of the competition, podium, and village wear have been crafted following universal design principles, marking a significant step forward in inclusivity for athletes with and without disabilities. This initiative underscores Adidas' commitment to comfort and functionality, eliminating distractions and providing an optimal performance environment for every athlete.
A Century of Athlete-Centric Design
Reflecting on a century of deep engagement with athletes' experiences, Adidas continues to deliver unparalleled expertise in its latest collection. Tailored to the specific demands of sports ranging from boxing to wrestling, the Paris 2024 kits embody Adidas' relentless pursuit of excellence. The collection extends beyond team apparel to a 49-piece athlete footwear line, catering to 41 disciplines.
Photo: Adidas Newsroom
