Adidas brought its new items to the Metaverse via Roblox. The footwear and apparel manufacturer said on Thursday, Dec. 7, that this latest collaboration will allow Roblox players to dress up their avatars with the brands’ new 2024 spring collection.

Adidas said that through the immersive Roblox metaverse, players will be able to express themselves through the brand’s cool fashion featuring the iconic three-striped logo on most of the digital clothing items.

Making a Statement via Fashion in the Virtual World

As per Footwear News, the main objective of this project with Roblox is for players and fans to be creative, express themselves, and enhance user experience. While adhering to its modern and performance-driven appeal, Adidas’ virtual fashion items also represent the imaginative and bold spirit of Roblox.

Fans can get the digital clothing pieces and outfits through pop-up stores on the Roblox Metaverse platform. All the items are officially licensed, and all the wearables and accessories will crop up across a range of Roblox experiences. The Adidas-branded items will also be available on the Roblox Marketplace.

Adidas Items Available on Roblox

The collaboration will also feature Adidas’ team-up with Rush Bogin, the creator of Roblox. They will create a variety of exclusive and limited-edition user-generated content (UGC). The Adidas x Rush X items are set to be launched through a series of drops every week throughout this month and will be available on a first-come-first-served basis.

In the initial release, the product lineup includes Adidas Oversized Trefoil Cross-Body Bag, Black Hair with Beanie Headphones, Trefoil Crown with Halo, and many more. According to Fashion United, players can buy the collaborative Adidas x Rush X packs for 85 Robux up to 500 Robux.

“Self-expression, creativity, and user experience are at the heart of this of adidas entry into Roblox. adidas has created a range of apparel that embodies the playful, imaginative, and visually bold spirit of Roblox while staying true to adidas’ contemporary and performance-driven character,” Adidas said in the announcement. “The brand’s venture into the digital realm will also create connections with new audiences, while offering long-standing adidas fans the chance to collect and style official UGC on Roblox, through new avatar customization options.”

Photo by: Adidas Press Release