CK Hutchison Launches Arbitration After Panama Court Revokes Canal Port Licences 
Sony Q3 Profit Jumps on Gaming and Image Sensors, Full-Year Outlook Raised 
Trump Set to Announce Washington D.C. as Host of 2027 NFL Draft 
Trump Signs Executive Order Targeting Big-Money College Athlete Payouts 
Extreme heat, flooding, wildfires – Colorado’s formerly incarcerated people on the hazards they faced behind bars 
Amazon Stock Rebounds After Earnings as $200B Capex Plan Sparks AI Spending Debate 
LA28 Confirms Olympic Athletes Exempt from Trump’s Travel Ban 
OpenAI Expands Enterprise AI Strategy With Major Hiring Push Ahead of New Business Offering 
Nasdaq Proposes Fast-Track Rule to Accelerate Index Inclusion for Major New Listings 
How did sport become so popular? The ancient history of a modern obsession 
American Airlines CEO to Meet Pilots Union Amid Storm Response and Financial Concerns 
SoftBank Shares Slide After Arm Earnings Miss Fuels Tech Stock Sell-Off 
Trump Plans UFC Event at White House for America’s 250th Anniversary 
Instagram Outage Disrupts Thousands of U.S. Users 
Trump to Host UFC Event at White House on His 80th Birthday 
Ford and Geely Explore Strategic Manufacturing Partnership in Europe 
Australia’s major sports codes are considered not-for-profits – is it time for them to pay up? 
For decades, A&W's Burger Family lineup has long been a long-standing presence in A&W restaurants. Now, the iconic fast-food chain is reintroducing and recontextualizing its Burger Family, accompanied by compelling narratives that revolve around a redefined notion of family.
A&W - Departing From Ingredient-Focused Advertising
For years, A&W has captivated audiences with ingredient-focused advertising. However, the QSR brand and its longtime partner, Rethink, are now seeking new, meaningful ways to connect with Canadians. As per LBB Online, A&W's revamped strategy prioritizes emotional storytelling, using simple, human truths about relationships to guide its creative direction.
In the heartwarming "Bestie" spot, we meet a newly licensed teen driver and her best friend as they embark on a journey through an A&W drive-thru. Emphasizing their natural dynamic, the spot features young women with perfect chemistry despite their contrasting personalities.
Their improvised dialogue adds a relatable touch to the final edit of the 30-second spot, currently airing on TV, social media, and in theaters.
The evolved Burger Family positioning is a testament to the significant collaboration between A&W and Rethink over the past two decades. The TV spots and forthcoming brand identity work tap into comforting nostalgia, relying on distinctive brand icons and cherished memories of A&W.
A&W Joins Forces With the Toronto Maple Leafs
In exciting news shared by To Do Canada, A&W has recently partnered with the Toronto Maple Leafs, solidifying their position as the "Official Burger of the Toronto Maple Leafs" for the 2023-2024 season and beyond. As part of this collaboration, A&W has launched a tempting offer exclusive to Ontario residents on game days.
Throughout the current NHL season, A&W offers their mouthwatering Teen Burgers for just $2 via their mobile app on every Maple Leafs game day. This limited-time offer is available from 12 AM to 11:59 PM, including both home and away games. A&W aims to enhance the game day experience for families and friends across Ontario.
This enticing deal cements the bond between A&W and the Toronto Maple Leafs, bringing together the joy of sports and delectable food. This partnership aligns A&W with game-day excitement, offering fans an irresistible combination to savor during hockey season.
Photo: A&W Canada
