Anthropic Reportedly Taps Wilson Sonsini as It Prepares for a Potential 2026 IPO 
‘The geezer game’ – a nearly 50-year-old pickup basketball game – reveals its secrets to longevity 
Airline Loyalty Programs Face New Uncertainty as Visa–Mastercard Fee Settlement Evolves 
Firelight Launches as First XRP Staking Platform on Flare, Introduces DeFi Cover Feature 
Airbus Faces Pressure After November Deliveries Dip Amid Industrial Setback 
YouTube Agrees to Follow Australia’s New Under-16 Social Media Ban 
IKEA Expands U.S. Manufacturing Amid Rising Tariffs and Supply Chain Strategy Shift 
Why the Australian Open’s online tennis coverage looks like a Wii sports game 
Australia Moves Forward With Teen Social Media Ban as Platforms Begin Lockouts 
Trump to Host UFC Event at White House on His 80th Birthday 
OpenAI Moves to Acquire Neptune as It Expands AI Training Capabilities 
Australia’s major sports codes are considered not-for-profits – is it time for them to pay up? 
From Messi to Mika Häkkinen: how top athletes can slow down time 
US Reviewing Visa Denial for Venezuelan Little League Team Barred from World Series 
IKEA Launches First New Zealand Store, Marking Expansion Into Its 64th Global Market 
Tesla Expands Affordable Model 3 Lineup in Europe to Boost EV Demand 
For decades, A&W's Burger Family lineup has long been a long-standing presence in A&W restaurants. Now, the iconic fast-food chain is reintroducing and recontextualizing its Burger Family, accompanied by compelling narratives that revolve around a redefined notion of family.
A&W - Departing From Ingredient-Focused Advertising
For years, A&W has captivated audiences with ingredient-focused advertising. However, the QSR brand and its longtime partner, Rethink, are now seeking new, meaningful ways to connect with Canadians. As per LBB Online, A&W's revamped strategy prioritizes emotional storytelling, using simple, human truths about relationships to guide its creative direction.
In the heartwarming "Bestie" spot, we meet a newly licensed teen driver and her best friend as they embark on a journey through an A&W drive-thru. Emphasizing their natural dynamic, the spot features young women with perfect chemistry despite their contrasting personalities.
Their improvised dialogue adds a relatable touch to the final edit of the 30-second spot, currently airing on TV, social media, and in theaters.
The evolved Burger Family positioning is a testament to the significant collaboration between A&W and Rethink over the past two decades. The TV spots and forthcoming brand identity work tap into comforting nostalgia, relying on distinctive brand icons and cherished memories of A&W.
A&W Joins Forces With the Toronto Maple Leafs
In exciting news shared by To Do Canada, A&W has recently partnered with the Toronto Maple Leafs, solidifying their position as the "Official Burger of the Toronto Maple Leafs" for the 2023-2024 season and beyond. As part of this collaboration, A&W has launched a tempting offer exclusive to Ontario residents on game days.
Throughout the current NHL season, A&W offers their mouthwatering Teen Burgers for just $2 via their mobile app on every Maple Leafs game day. This limited-time offer is available from 12 AM to 11:59 PM, including both home and away games. A&W aims to enhance the game day experience for families and friends across Ontario.
This enticing deal cements the bond between A&W and the Toronto Maple Leafs, bringing together the joy of sports and delectable food. This partnership aligns A&W with game-day excitement, offering fans an irresistible combination to savor during hockey season.
Photo: A&W Canada
