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3 Tips to Grow Your Online Business

So, you have finally been able to launch your eCommerce business, and it is time to usher in the customers. But just how do you do that? Attracting customers is one of the trickiest aspects of running a business. However, do not fret as in this read, we are going to provide a few tips that should help build awareness, welcome your audience to your virtual door and maintain a loyal client base.

(i) Build Trust

Even if you have taken the right steps to secure your online business, most people will need clear signs that they can trust you before loading up their carts. You should try to get rid of the anxiety experienced in the buying cycle, from browsing through the products or services up to checkout. You can ascertain this by:

-Tuning up your website. A robust eCommerce website provides you with the confidence that the whole experience including security and privacy will run in a smooth and seamless manner. So, fix misspelt terms and poor grammar, fix broken images and links and also test your infrastructure.

-Post trust seals. According to this site security and trust seals will help reassure your audience that both their personal and financial information will be kept secure during the checkout process. Ensure you do your homework and only show seals from reputable or well-known resources.

-Tell your story. Customers will feel more comfortable and secure when shopping online if they have access to the story of those who run the business. It’s the basics of good online marketing. So, create an 'About Us' page and 'Company History' and include pictures of warehouses, offices and employees.

(ii) Research on Search Engine Optimization

If you want your site and products to show up on the first pages of search engine results in your niche, then you need to engage in search engine optimization, also known as SEO. While it is impossible to have full control over where your web pages appear in the search results, there are several elements of your site that can move your up or down the search engine results pages. That said, here are a few things you can do:

-Have concise title tags. Take your time to come up with clear and concise descriptions of every page, including key terms that tell both the users and the search engines what the page is all about.

-Have powerful meta-descriptions. According to Bang Digital meta-descriptions appear under the title tag in the search results. Just like in title tags, you will want to have clear and precise text in order to help users comprehend what you are offering and if they want to know more or continue with their search.

-Ensure your site is mobile friendly. Nowadays, search engines favor mobile-friendly websites when it comes to ranking. This is simply due to the fact that most people nowadays use mobile devices to look up information and interact on various venues.

(iii) Optimize the Checkout Page

If people are constantly getting stuck attempting to complete a purchase, they will simply move on to your competitors. Luckily, there are various ways to make the checkout process simple and customer-friendly. These include:

-Doing some user testing. You do not have to do a costly study. Simply ask your family and friends to purchase some products, watch as they shop, taking note of where they become frustrated.

-Get rid of the unnecessary steps. The more steps your checkout process has, the higher the chances of people abandoning their carts. So, ensure you weigh between the need to encourage completed purchases vs your need for customer data.

-Allow for guest checkout. Most people like the simplicity that comes with shopping online and like to do it in the least possible steps. So, allowing your customers to checkout as guests can help build loyalty as well as return customers.

With these tips, you should be able to better grow your online business.

This article does not necessarily reflect the opinions of the editors or the management of EconoTimes

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