Facebook introduced its fast-loading instant articles into the News Feed back in May. The company has recently announced that the feature will now be available to all iPhone users. It will also test the format in a public beta for Android users, The Verge reported.
Speaking at The Wall Street Journal's WSJD Conference in Laguna Beach, California, Facebook's chief product officer Chris Cox said thousands of articles a day will now be published as instant articles.
“We’re excited to announce that everyone who uses the Facebook for iPhone app can now read thousands of Instant Articles every day in News Feed. Starting today, people will see a lightning bolt on the top right corner of some stories shared in News Feed. The lightning bolt indicates it’s an Instant Article. When you tap the story, it loads ten times faster than a standard mobile web article”, Michael Reckhow, Facebook Product Manager said in a post.
He added that Instant Articles for Android will launch later this year, with a public beta available this week.
The Instant Articles program initial launch partners included The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild.
In the coming weeks, Reckhow said, users will be able to see even more Instant Articles on Facebook from publishers such as: Billboard, Billy Penn, The Blaze, Bleacher Report, Breitbart, Brit + Co, Business Insider, Bustle, CBS News, CBS Sports, CNET, Complex, Country Living, Cracked, Daily Dot, E! News, Elite Daily, Entertainment Weekly, Gannett, Good Housekeeping, Fox Sports, Harper’s Bazaar, Hollywood Life, Hollywood Reporter, IJ Review, Little Things, Mashable, Mental Floss, mindbodygreen, MLB, MoviePilot, NBA, NY Post, The Onion, Opposing Views, People, Pop Sugar, Rare, Refinery 29, Rolling Stone, Seventeen, TIME, Uproxx, US Magazine, USA Today, Variety, The Verge, The Weather Channel.


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