Warner Bros Discovery Sports (WBD Sports) is partnering with Infinite Reality to create Web 3.0 and metaverse technology-powered immersive sports digital experiences.
The deal sees metaverse specialist Infinite Reality become the exclusive metaverse partner for Discovery Sports Events, which includes the FIM Speedway Grand Prix and the WTCR – FIA World Touring Car Cup.
The two parties will preview a metaverse experience during the UCI Track Champions League in December.
The digital experiences are meant to engage fans and build audiences for WBD Sport’ events and provide new commercial opportunities for partners and advertisers.
François Ribeiro, head of Discovery Sports Events, said that by breaking new ground in metaverse experiences around live sports events they will empower fans to engage with sports in new and exciting ways.


Microsoft's $10 Billion Japan Investment: AI Infrastructure and Data Sovereignty Push
Chinese Universities with PLA Ties Found Purchasing Restricted U.S. AI Chips Through Super Micro Servers
SK Hynix Eyes Up to $14 Billion U.S. IPO to Fund AI Chip Expansion
U.S. Stock Futures Stabilize Ahead of Good Friday as Investors Eye Jobs Report
Oil Prices Surge Over $5 as Trump Vows to Continue Iran Strikes
RBC Capital: European Medtech Firms Show Minimal Middle East and Energy Risk Exposure
TSMC Japan's Second Fab to Produce 3nm Chips by 2028
Makemation: a Nollywood movie that shows AI in action in Africa
Trump Urges Hall of Fame Induction for Roger Clemens Amid Renewed Debate
Meta and Google just lost a landmark social media addiction case. A tech law expert explains the fallout
Trump’s U.S. Open Visit Delays Final, Fans Face Long Security Lines
Nanya Technology Shares Surge 10% After $2.5 Billion Private Placement from Sandisk and Cisco
UAE's Largest Natural Gas Facility Suspended After Attack-Triggered Fire
Australia's Social Media Ban for Under-16s Sparks Global Movement
SpaceX Eyes Historic IPO at $1.75 Trillion Valuation
U.S. Job Market Braces for Slow Recovery Amid Middle East Tensions and Economic Uncertainty
Asian Currencies Weaken as Dollar Rebounds Amid Middle East Escalation 



