World Wrestling Entertainment (WWE) has signed a long-term licensing agreement with Fanatics, to make its licensed products available via the Fanatics Commerce, Fanatics Collectibles, and Candy Digital NFT platforms.

Fanatics will launch the WWE Shop e-commerce platform this summer, offering a variety of merchandise, apparel, and accessories.

The deal will also see Fanatics and WWE collaborate closely to produce reactive products to coincide with the promotion's biggest moments and make Fanatics Collectibles the exclusive provider of licensed WWE trading cards and digital collectibles.

Once the wrestling promotion’s current trading cards license deals expire, Topps, which was acquired by Fanatics for US$500 million, will exclusively deliver WWE trading cards.

Additionally, Candy Digital will launch a range of WWE NFT card collectibles, developed by the Fanatics-owned blockchain specialist’s digital artists and designers.

Fanatics owner Michael Rubin Vowed to offer up an incredible set of capabilities to help WWE’s passionate fans worldwide celebrate their favorite Superstars, marquee events, and the WWE brand.