Treasury Wine Estates Appoints Sam Fischer as New CEO Starting October 2025

Treasury Wine Estates (ASX:TWE) has announced the appointment of Sam Fischer as its new Chief Executive Officer, effective October 2025. Fischer will succeed current CEO Tim Ford, who is stepping down after leading the company for five years. Ford will remain in the role until September 30 to support a smooth leadership transition.

Fischer currently serves as CEO of Lion, a leading beverage company owned by Japan’s Kirin Group. With over three decades of leadership experience in the global alcohol and luxury goods industries, Fischer has held senior roles at Diageo (LON:DGE), a global leader in premium drinks, and luxury fashion house Burberry Group (LON:BRBY).

Treasury Wine Estates, the producer of iconic labels such as Penfolds, positions Fischer’s extensive background as a strategic asset for its next phase of growth. The company has undergone significant transformation in recent years, including a shift to a divisional operating model and navigating major challenges such as the COVID-19 pandemic and trade tariffs impacting Australian wine exports to China.

Chairman John Mullen praised Ford’s leadership, stating, “As CEO, Tim has stewarded the company through the pandemic, the imposition and eventual removal of Chinese wine tariffs, and a strategic business transformation led by Penfolds.”

The leadership change comes as Treasury Wine Estates continues to expand its global footprint and adapt to shifting international trade dynamics. The transition marks a pivotal moment for the ASX-listed wine company as it seeks to strengthen its position in premium wine markets worldwide under new leadership.

With Fischer’s appointment, the company aims to capitalize on evolving consumer trends and drive long-term growth across key international markets.