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Burberry signs Tottenham Hotspur star Son Heung-Min as brand ambassador

With a combined social media following of more than 12.6 million, Son, a South Korean national team soccer star, is one of the most well-known Asian players in European soccer.

Tottenham Hotspur star Son Heung-Min has signed an endorsement deal with UK luxury fashion house Burberry.

With a combined social media following of more than 12.6 million, Son, a South Korean national team soccer star, is one of the most well-known Asian players in European soccer.

Following Manchester City and England's Jack Grealish, who signed a reported seven-figure Gucci deal in April, and French striker Kylian Mbappe, who became a Dior ambassador in December, Son is the latest soccer player to partner with a high-fashion brand.

According to Son, he loves Burberry’s strive for imagination and innovation, which are values that he champions.

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