Tottenham Hotspur star Son Heung-Min has signed an endorsement deal with UK luxury fashion house Burberry.
With a combined social media following of more than 12.6 million, Son, a South Korean national team soccer star, is one of the most well-known Asian players in European soccer.
Following Manchester City and England's Jack Grealish, who signed a reported seven-figure Gucci deal in April, and French striker Kylian Mbappe, who became a Dior ambassador in December, Son is the latest soccer player to partner with a high-fashion brand.
According to Son, he loves Burberry’s strive for imagination and innovation, which are values that he champions.


Youth are charting new freshwater futures by learning from the water on the water
Trump Plans UFC Event at White House for America’s 250th Anniversary
Oil Prices Slip as U.S.-Iran Talks Ease Middle East Tensions
Asian Currencies Stay Rangebound as Yen Firms on Intervention Talk
Trump Signs Executive Order Targeting Big-Money College Athlete Payouts
The Beauty Beneath the Expressway: A Journey from Self to Service
How to support someone who is grieving: five research-backed strategies
Why financial hardship is more likely if you’re disabled or sick
LA28 Confirms Olympic Athletes Exempt from Trump’s Travel Ban
Trump Booed at Club World Cup Final, Praises Pele as Soccer’s GOAT
Indian Refiners Scale Back Russian Oil Imports as U.S.-India Trade Deal Advances
FDA Targets Hims & Hers Over $49 Weight-Loss Pill, Raising Legal and Safety Concerns
Trump's Transgender Sports Ban Faces Enforcement Challenges
Canada’s local food system faces major roadblocks without urgent policy changes
AI is driving down the price of knowledge – universities have to rethink what they offer
Nvidia, ByteDance, and the U.S.-China AI Chip Standoff Over H200 Exports
Parents abused by their children often suffer in silence – specialist therapy is helping them find a voice 



