Sable Offshore Wins Key Court Battle Over California Oil Pipeline 
Samsung to Invest $1.5 Billion in Vietnam Semiconductor Testing Plant by 2027 
Snowflake Stock Soars 30% After Q1 Earnings Beat and Major AWS AI Partnership 
Xiaomi Shares Drop After Weak Q1 Earnings Amid Rising Smartphone Costs 
NIO CEO Says China’s Auto Industry Has Passed Its Golden Era Amid Weak Car Sales 
European EV Sales Surge in April 2026 as Tesla and Chinese Automakers Gain Ground 
Synopsys Q2 FY2026 Earnings Beat Driven by AI and Semiconductor Demand 
Nvidia and Microsoft to Launch AI-Powered Windows PCs at Computex 2026 
Costco Q3 Fiscal 2026 Earnings Beat Expectations as Sales and E-Commerce Surge 
HP Q2 2026 Earnings Beat Expectations Despite Memory Chip Pressure 
SoftBank to Invest €75 Billion in France AI Data Center Expansion by 2031 
Universal Music Group Rejects Pershing Square Takeover Proposal 
Meta Subscription Push Could Add Billions in Recurring Revenue, Says Rosenblatt 
SpaceX IPO Could Become Largest in History with $1.8 Trillion Valuation Target 
Kentucky School District Secures $27 Million in Social Media Addiction Lawsuit Settlements 
Blue Origin New Glenn Rocket Explodes During Launch Pad Test, Delaying Space Ambitions 
MongoDB Q1 FY2027 Earnings Beat Expectations, Raises Full-Year Outlook 
Tim Hortons Inc., the leading coffee chain brand in Canada, has landed in South Korea with the opening of its first store near the Sinnonhyeon Station in Gangnam District, located in the southern part of Seoul. This will mark the company's official debut in the country originating the K-pop fever worldwide.
"Korea holds significant cultural influence worldwide, and its dynamic nature makes it the most competitive, progressive, and lively coffee market," Restaurant Brands International's president, Rafael Odorizzi, said in a statement. "We will strive to provide fresh coffee and food menus to the best of our abilities."
Signature Menu Items and Prices
The Canadian coffee house and restaurant chain nicknamed Tim's, Timmie's, or Hortons, will start offering its flagship food and drinks to the Koreans on Thursday, Dec. 14. With the store opening, local customers will finally get to taste Tim Horton's famous menu items such as Timbits, Hash Browns, and an array of beverages.
According to Korea Joongang Daily, Tim Hortons' trademark drink - the Original Iced Capp, will be sold in the region for KRW5,100 or about $3.90. This rate is considered budget-friendly as the brand is positioned as one of the "premium" choices in the territory.
Then again, compared to the prices in the company's home ground Canada, the rates in Korea are higher. The same Iced Capp is only priced at $2.65 in the Canadian market; thus, the locals may expect higher prices for the rest of the menu items.
Assessment of Its Competitiveness in the Korean Market
Business Korea reported that Tim Hortons will further evaluate its competitiveness in the Korean market as it arrives in the country. The company will also apply various strategies to differentiate its brand in a country with several similar coffee chains featuring both international and local names.
Meanwhile, Tim Hortons is also opening its second store in the region this month. The company is inaugurating the next branch on Dec. 28 and plans to increase the number of outlets to more than 150 in the next five years.
Photo by: Conor Samuel/Unsplash
