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Thom Browne to launch new line of perfumes in S. Korea after posting 30% growth

US fashion brand Thom Browne will launch a new perfume line consisting of six variants in South Korea after seeing a 30 percent on-year growth this year.

The perfumes to be released will include Vetyver Absolute, and the Vetyver and Cucumber.

The fragrances contain a high concentration of Haitian Vetyver oil and its vetyver blend serves as the base signature of the products.

Earlier this year, Thom Browne collaborated with Samsung Electronics to release a limited edition of the Galaxy Z Flip, which sold out in hours.

The fashion brand also enjoyed a rise in popularity in South Korea last year when members of the boy band BTS wore their suits at a press conference for their Wembley Stadium concert.

According to Samsung C&T Corp., the South Korean distributor of the fashion brand, they are anticipating a closer relationship with Korean customers and expand their lifestyle business with the introduction of the fragrance line.

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