Coca-Cola’s Proposed Sale of Costa Coffee Faces Uncertainty Amid Price Dispute 
Intel’s Testing of China-Linked Chipmaking Tools Raises U.S. National Security Concerns 
EU Court Cuts Intel Antitrust Fine to €237 Million Amid Long-Running AMD Dispute 
Coca-Cola’s Costa Coffee Sale Faces Uncertainty as Talks With TDR Capital Hit Snag 
Evercore Reaffirms Alphabet’s Search Dominance as AI Competition Intensifies 
Nomura Expands Alternative Assets Strategy With Focus on Private Debt Acquisitions 
Apple App Store Injunction Largely Upheld as Appeals Court Rules on Epic Games Case 
Woolworths Faces Fresh Class Action Over Alleged Underpayments, Shares Slide 
ANZ Faces Legal Battle as Former CEO Shayne Elliott Sues Over A$13.5 Million Bonus Dispute 
United Airlines Tokyo-Bound Flight Returns to Dulles After Engine Failure 
JD.com Pledges 22 Billion Yuan Housing Support for Couriers as China’s Instant Retail Competition Heats Up 
Air Force One Delivery Delayed to 2028 as Boeing Faces Rising Costs 
Mizuho Raises Broadcom Price Target to $450 on Surging AI Chip Demand 
Trello Outage Disrupts Users as Access Issues Hit Atlassian’s Work Management Platform 
Korea Zinc Plans $6.78 Billion U.S. Smelter Investment With Government Partnership 
Moore Threads Stock Slides After Risk Warning Despite 600% Surge Since IPO 
SpaceX Begins IPO Preparations as Wall Street Banks Line Up for Advisory Roles 
CHATHAM, N.J., Feb. 27, 2017 -- Theorem, a digital media and marketing automation provider, today announced its expansion in the Asia-Pacific region with an office based in Sydney, Australia, to address increasing demand for digital media services in one of the world’s fastest-growing media markets.
Digital media veteran David Raitt joins as Business Development Director, joining Theorem from digital advertising tech company Criteo, where he served as managing director for Australia and New Zealand. Theorem has been serving Australian clients for the last four years, working with several of the market’s leading media owners, and Raitt and his team will bring additional local client service support.
“Our goal is to keep in step with local market needs. Findings from a recent market-wide study conducted by Theorem indicates that ‘self regulated measurement and standards’ are among the key areas where advertisers want media owners to improve the most,” said Theorem CEO Jay Kulkarni. “Results from our Australia agency panel found that the fragmentation and volume of standards can result in negative perceptions of this part of the market.
“Given the media industry’s need to respond to these dynamics, Theorem has the opportunity to work with companies to help them improve how they deliver to audience expectations, provide a better ad experience, and mine data to enhance offerings,” Kulkarni continued.
Industry Veteran at the Helm
Kulkarni points to the depth of Raitt’s experience running a commercial ad operation as a key building block for Theorem to cement a market-leading position in the region. Raitt brings 20 years of experience in digital media with a decade at Google in Australia and the United Kingdom. Raitt has a proven record of managing multi-million dollar advertising teams. Prior to his stint at Criteo, he served as sales director for Spotify in Australia and New Zealand.
About Theorem
Theorem is a global, industry-leading digital solutions partner to organizations spanning the digital media landscape. Many of the world’s leading publishers and media organizations rely on our expertise and global scale to help them improve their digital performance.
Headquartered in Chatham, New Jersey, Theorem has offices in New York, Sydney, London, India, and the Dominican Republic. More information is available at www.theoreminc.net.
PR Contact Lisa Meyer Theorem, VP Marketing [email protected] 973.665.1700
