The Gendel Girls™ Expand Athleisure Collection; Debut New Breezies® Seamless Comfort Bra on QVC® as the Today’s Special Value®

PHILADELPHIA, Jan. 12, 2018 -- The Gendel Girls™, the family behind Breezies®, QVC®’s largest intimate apparel brand, have announced the release of their newest undergarment – the Breezies Seamless Comfort Bra. This new silhouette is the latest addition to their growing athleisure collection which launched in September of 2017 with the Breezies Soft Support Lace Bra. The soft and seamless fabric of this new silhouette hugs and molds to the body for 360-degrees of fit and comfort, and features innovative ‘intelligent’ molded cups which allow for a better overall fit. The Breezies Seamless Comfort Bra is scheduled to debut on QVC® as the Today’s Special Value® Friday, January 12, 2018 at midnight (ET). Each day, QVC picks one special item they believe shoppers will love, and offers it at an exceptionally low price from midnight (ET) until 11:59 p.m. (PT) that day.

This new silhouette is the latest addition to the Gendel Girls' growing athleisure collection which launched in September of 2017.

A go-to bra for the Gendels themselves, in a recent interview for InsideQ, Kathy Gendel, Founder/CEO of The Gendel Girls and matriarch of the family, remarked: “This is one of my favorites. You’re going to love this bra. It’s probably one of the most comfortable bras that we’ve brought to QVC in 23 years.”

As a part of that 360-degrees of fit and comfort, the Breezies Seamless Comfort Bra offers full coverage with lightly padded cups for modesty and shaping, without adding a cup size, and features wide padded shoulder straps for all-day comfort and support, making it functional for everyday wear. The bra also features a unique scalloped bottom band. The increased width of that band provides extra support - allowing the bra to adapt to body movements with stretch and recovery.

As the Gendel Girl’s customer base continues to grow and diversify, the ladies kept color and size variety top of mind when designing this silhouette. The Breezies Seamless Comfort Bra is available in five colors including sunbeige, white, black, heather pink quartz, and heather gray, and is available in 30 sizes – from 34A to 44DDD. Offering a tailored custom fit by band and cup size, this bra also features a graded hook and eye center back closure.

"As we continue to see an emphasis on comfort in the intimates, and the overall fashion space, we’re excited to launch more products that offer our customers that comfort, without compromising on style and support. The Seamless Comfort Bra offers all of the above: unparalleled comfort with super soft fabric and seamless style, in addition to unique features that support, lift and shape. It’s actually Breezies’ first seamless-bra to debut as a Today’s Special Value and we know that our customers are going to see the value with this new bra,” said Kathy.

The Breezies Seamless Comfort Bra (QVC Item #A296840) is available with Underwire (QVC Item: A296436) and Wirefree (QVC Item # A296437), beginning January 12 at midnight (ET), while supplies last, through QVC.com, the QVC apps or by calling 800.345.1515. 

About The Gendel Girls
Kathy Gendel and her husband Craig left corporate jobs to start a lingerie business in 1994. After a lot of perseverance and a lucky encounter on Madison Avenue, they found a home at QVC, where The Gendel Girls’™ patented performance fabric, UltimAir® has made Breezies® the largest intimate apparel brand on the network. Based outside Philadelphia and operating on a family farm, The Gendel Girls are first and foremost a family business with Kathy, the CEO, at the helm and her three daughters: Kalina Gendel, Chief Operating Officer, and Laurissa Gendel, President, in tandem leadership, and Catherine Gendel, VP of Creative Marketing. One of only a handful of on-air family personalities in the entire home-shopping genre, The Gendel Girls have been a mainstay on QVC for 23 years with an average annual growth increase of 22.5%. During that time, they have sold millions of bras and panties worldwide. For more information, please visit Gendel-Girls.com

QVC, Inc., QVC, the Q and Q Ribbon Logo are registered service marks of ER Marks, Inc. and QVC, Inc.

Press Contact
Christine Perez-O’Rourke
DiGennaro Communications
[email protected]
212.966.9525  

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/fa1c6a3c-632d-4acb-a148-2fff4b23c8af