Super Mario Run had a spectacular launch back on December 15th where it garnered millions of downloads in a matter of days. However, it would seem that the iOS exclusive app’s rise is slowing down due to its pay-to-play system. In related news, Nintendo is also giving away 10 Rally tickets for a limited time.
Nintendo’s full-fledged mobile IP launch set a precedent for surpassing even the record that Pokemon Go set, the International Business Times reports, and that’s without the benefit of Android availability. However, thanks to the $9.99 wall that prevents players from finishing the game and unlocking all of the features, the app’s meteoric rise has come to a halt.
Upon realizing that players needed to pay in order to finish a game that they thought was free, Super Mario Run garnered significant backlash from both users and critics. While many praised the app for its astounding gameplay and replayability, a lot more appeared to have taken the omission rather personally. It was as if Nintendo had intentionally led them on using the popular brand that is Mario, luring long-time fans in with the prospect of a free game before slapping them with a paywall.
By and large, the $9.99 price tag for an authentic, Nintendo-made Super Mario mobile game isn’t really the biggest objection by fans. After all, paid apps aren’t exactly a rarity, and it’s a fair bet that fans of the Japanese company’s mascot would have been more than happy to dish out some cash. At this point, however, Nintendo is converting no more than 4 percent of its users on a daily basis.
On the other hand, this development hasn’t seemed to have perturbed Nintendo as the company just celebrated its 50 millionth download with some giveaways. Users of the game can get 10 Rally tickets that can be used for the Toad Rally mode, Gamespot reports.


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