Strategy's Bitcoin Blitz: Surging Past 713K BTC in Early 2026 Accumulation Spree

Early in 2026, Strategy—formerly known as MicroStrategy—continued its unrelenting Bitcoin treasure plan, actively adding more than 38,000 BTC via January acquisitions to drive its holdings to 712,647 BTC by late January—about 3.4% of Bitcoin's whole supply. Funded mostly by at-the-market (ATM) equity offerings and preferred stock issuances, such as STRK (with an 11.25% dividend), these buys were carried out across several batches at an average cost basis of approximately $76,000–$95,000 per BTC. Amid Bitcoin price volatility, the company took advantage of market declines to strengthen its position as the largest corporate Bitcoin holder, therefore aggressively accumulating.

Key January purchases included a massive $2.13 billion acquisition of 22,305 BTC (January 12–19) at an average of $95,284, preceded by 13,627 BTC for ~$1.25 billion (January 5–11) at $91,519 average, and a smaller 2,932 BTC addition for $264.1 million (January 20–25) via equity raises. Strategy carried on its run by early February 2026 with another 855 BTC for around $75 million at an average of $87,974, raising total holdings to 713,502 BTC with a total average cost of $76,052 and cumulative investment of roughly $54.3 billion. Although there were short times when BTC dropped below the average price (triggering little unrealized losses of about $75,000), holdings stayed unburdened and free of forced selling threats.

Strategy's position shows small overall profits as Bitcoin trades in the $78–80K range in early February 2026, but shareholders should worry about dilution from continuous equity raises. With real-time tracking available at strategy.com/purchases, CEO Michael Saylor's "Bitcoin yield" approach—focusing on per-share BTC growth—continues unhindered. Here Strategy is seen as a strong conviction play on Bitcoin's long-term upside countered against capital structure and volatility dangers.