Stellar Loyalty and Loyalty360 Launch New Mobile Event App, Blending Digital & Physical Experiences

FOSTER CITY, Calif., April 28, 2017 -- Stellar Loyalty, Inc., the consumer relationship company with a mobile-best SaaS loyalty solution, and Loyalty360, the association for customer loyalty, today announced a newly enhanced “event engagement” mobile app for the upcoming Loyalty Expo 2017 conference in Orlando from May 2-4.  The new app, which builds on an earlier version introduced last December at the 2016 Engagement & Experience Expo, takes real-time mobile engagement to the next level. Together, Loyalty360 and Stellar Loyalty aspire to show Loyalty Expo attendees the impact of blending digital and physical experiences; sharing in real-time best practices on loyalty, engagement and relevant in-the-moment interaction.

From increasing peer-to-peer networking, delivering real-time news and push notifications, and fostering collaboration and feedback, the updated Loyalty Expo event app provides sponsors and exhibitors with new and deeper opportunities to engage with attendees.  One key enhancement at next week’s event is the “Scan” feature, which digitizes the Expo’s “Passport to Prizes” contest.  Participating exhibitors will have a Passport to Prizes image at their booth, and attendees can easily scan the image from their event app – serving as a stamp on their virtual passports.  Once an attendee’s passport has been completely stamped, he/she will be automatically entered in the Prize sweepstakes contest. 

Another important addition is the digital voting for the 2017 Loyalty Awards.  The app will make the voting survey available to an attendee only after they have scanned and entered the Loyalty Awards finalist session.  In this way, Loyalty360 can be assured attendees are voting only after they have personally heard and compared the award finalists.

“We listen to our customers and take action on their recommendations. The event app is a direct result of feedback we received, and we were delighted to partner with Stellar Loyalty to offer Engagement & Experience Expo attendees the first version last year,” said Mark Johnson, CEO & CMO of Loyalty360.

“We’re confident that the engagement features in the new Loyalty Expo app will have broad appeal with our digitally connected event attendees. The app represents much of what makes for a great loyalty program today: the chance to engage and socialize users in a real-time environment, bringing together in-person and digital channels for a richer experience.”

Specifically, the new Loyalty Expo event mobile app will enable:

Easy access to all event content and updates:

• Conference agenda, speaker bios, sponsor information, event map, etc.
• Real-time updates on conference news, push messages and announcements

Personalized content, networking and connections:

• Personalized “My Agenda” for attendees
• Connections with other attendees to share contact details and network
• Access to the attendee list for brands, sponsors and exhibitors

Voting for award winners and session feedback:

• Voting for the winners of this year’s Loyalty Awards
• Sharing of feedback via the “rate the session” surveys

Chances for exclusive prizes:

• Participation in in the "Passport to Prizes" contest by scanning the code at each participating exhibitor booth

“Stellar Loyalty was thrilled to collaborate on the launch of Loyalty 360’s event engagement app last year and we are eager to roll out new features with the 2017 Loyalty Expo next week,” said Stellar Loyalty CMO and Loyalty360 Board Member Narina Sippy. “Loyalty360 is the leading industry authority on customer loyalty and engagement, so it’s no surprise they continue to raise the bar on user engagement at their own events and be an exemplar.  Stellar Loyalty is proud to partner with Loyalty360 to help achieve that goal.”

In further support of the event, Sippy will serve as moderator of the panel discussion “Customer Loyalty in Travel & Entertainment” on May 3, 2017. The panel brings together leaders in the travel and entertainment industries from AMC Theatres, The Golf Channel, and Heathrow Airport Limited.  The panelists will share their thoughts and predictions on topics such as customer engagement, loyalty channels, new technology, and the rising expectations from customers.

The Loyalty Expo is a forum to openly discuss customer, brand, and channel challenges and solutions. This year’s expo brings together executive-level marketers from top brands across all industries to focus on customer experience and engagement strategies for building lifelong relationships and brand advocates.

At the event, Loyalty360 will also announce winners of the Loyalty360 Customer Loyalty Awards, which recognize excellence in customer experience, loyalty, and engagement.

For additional information and to register for the Loyalty Expo 2017, please visit https://loyaltyexpo.loyalty360.org/ 

About Stellar Loyalty
Headquartered in Silicon Valley and founded by Siebel CRM veterans, Stellar Loyalty delivers brands with the most advanced solution for customer acquisition, engagement, transactions and rewards.  Built around real-time customer interaction profiles leveraging every signal from social, mobile, web, and in-store transactions, the Stellar Consumer Relationship Cloud helps brands drive frequency, maximize customer revenue, and build more loyal and profitable relationships.  Founded in 2014 and funded by InterWest Partners and TDF Ventures, Stellar Loyalty is privately held with offices in North America, Europe and Asia. For more details please visit www.stellarloyalty.com or follow Stellar Loyalty on LinkedIn, Facebook and Twitter @StellarLoyalty.                                 

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Sue Parente                                                                                       
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