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Snapchat Releases New Live World Lenses Filters, Allows Users To Interact With 3D Objects

On Tuesday, Snapchat released a batch of brand-new filters bound to change the way how you take your social snaps. Along with a promotional video, World Lenses was released to allow users to “add augmented reality elements to any scene you can capture with your camera,” TechCrunch reported.

“We launched Lenses over a year ago as a whole new way to express ourselves on Snapchat. Since then, we've become puppies, puked rainbows, face-swapped with our best friends — and begun to explore how Lenses can change the world around us,” Snap said in a company blog post.

Accordingly, Snap said that to activate this filter, simply start snapping using your rear-facing camera, tap the camera screen, search and choose the new World Lenses filters.

Although the company avoided using the term “augmented reality” or AR, early adopters of the Nintendo 3DS are familiar with the 3D graphics interaction the World Lenses offers. CNET notes that the company has been developing the technology for some time, and that World Lenses would be the social media app’s foray into the technology. The second is the Spectacles, a pair of smart wearable sunglasses equipped with a video camera that allows the user to take 10-second Snapchat video clips. Although Spectacles does not offer an AR feature, the tech site believes once it’s equipped, it can be a strong competitor for Google Glasses.

Snapchat has been facing tough competition in the social media space, thanks to the copycat features developed by its competitors. However, a recent survey revealed Snapchat as the most popular platform for the teen user market.

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Fintech Week Chicago

April 28 21:00 UTC Released

MXFiscal Balance (Pesos)*

Actual

340.61 bln MXN

Forecast

Previous

-1.93 bln MXN

April 28 21:00 UTC Released

CNFiscal Balance (Pesos)*

Actual

340.61 bln MXN

Forecast

Previous

-1.93 bln MXN

April 30 01:00 UTC 566566m

CNNBS Non-Mfg PMI*

Actual

Forecast

Previous

55.10 %

April 30 01:00 UTC 566566m

CNNBS Manufacturing PMI*

Actual

Forecast

51.6 bln $

Previous

51.8 bln $

April 30 23:30 UTC 19161916m

AUAIG Manufacturing Index

Actual

Forecast

Previous

57.5 %

May 1 00:00 UTC 19461946m

KRExport Growth Prelim*

Actual

Forecast

15.3 %

Previous

13.6 %

May 1 00:00 UTC 19461946m

KRImport Growth Prelim*

Actual

Forecast

21.0 %

Previous

27.7 %

May 1 00:00 UTC 19461946m

KRTrade Balance Prelim*

Actual

Forecast

Previous

6.27 bln $

May 1 00:30 UTC 19761976m

USNikkei Mfg PMI

Actual

Forecast

Previous

52.8 %

May 1 00:30 UTC 19761976m

JPNikkei Mfg PMI

Actual

Forecast

Previous

52.8 bln $

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