Trump Administration Reviews Nvidia H200 Chip Sales to China, Marking Major Shift in U.S. AI Export Policy 
Asian Stocks Slide as AI Spending Fears and Global Central Bank Decisions Weigh on Markets 
Elon Musk Wins Reinstatement of Historic Tesla Pay Package After Delaware Supreme Court Ruling 
Asian Fund Managers Turn More Optimistic on Growth but Curb Equity Return Expectations: BofA Survey 
RBA Unlikely to Cut Interest Rates in 2026 as Inflation Pressures Persist, Says Westpac 
Asian Markets Rebound as Tech Rally Lifts Wall Street, Investors Brace for BOJ Rate Hike 
Google and Apple Warn U.S. Visa Holders to Avoid International Travel Amid Lengthy Embassy Delays 
Chinese Robotaxi Stocks Rally as Tesla Boosts Autonomous Driving Optimism 
Dollar Holds Firm Ahead of Global Central Bank Decisions as Yen, Sterling and Euro React 
Kevin Hassett Says Inflation Is Below Target, Backs Trump’s Call for Rate Cuts 
Maersk Vessel Successfully Transits Red Sea After Nearly Two Years Amid Ongoing Security Concerns 
Precious Metals Rally as Silver and Platinum Outperform on Rate Cut Bets 
Dina Powell McCormick Resigns From Meta Board After Eight Months, May Take Advisory Role 
Citi Appoints Ryan Ellis as Head of Markets Sales for Australia and New Zealand 
Japan Exports to U.S. Rebound in November as Tariff Impact Eases, Boosting BOJ Rate Hike Expectations 
BoE Set to Cut Rates as UK Inflation Slows, but Further Easing Likely Limited 
Bridgewater Associates Plans Major Employee Ownership Expansion in Milestone Year 
Samsung Electronics opened a new flagship store, "Samsung Gangnam," in Seoul's fashion-forward Gangnam district on Thursday. The innovative outlet, situated near a rival Apple Store, is designed as a high-tech playground, targeting Gen Z consumers with immersive, on-offline shopping experiences and interactive exhibits.
Samsung Electronics welcomed customers in the stylish store on Thursday, June 29, and it is located just 500 meters away from the Apple Store. According to Aju Business Daily, the electronics giant is currently operating a total of 360 stores named "Samsung Digital Plaza" in South Korea, and each one has a showroom for displaying its latest devices.
Other branches have a dedicated customer service center, so customers will have a space where they can have their smartphones and other devices repaired. For its newly-opened flagship store, the company chose to name it "Samsung Gangnam," and it will offer a variety of products and unique shopping experiences.
To appeal to young shoppers in their 20s and 30s, the store will feature many things that they will surely like. In fact, Samsung Electronics also described the outlet as a "playground" for visitors.
Moreover, the company installed the "In Store Mode" to provide a convenient and satisfying on and offline shopping experience. Through this solution, customers will be able to use their smartphones to go around the flagship store easily and join various events in real time.
On the third level of Samsung Gangnam, people can try going to a virtual space that is close to their home's layout and organize it by arranging the company's home appliances. In this way, they can check if an item fits their home or not before making a decision to buy.
"It is Samsung Gangnam's goal to create a playground that targets the MZ generation," the vice president of Samsung's Mobile Experience (MX) division, Jung Ho Jin, said in a statement before the opening.
Yonhap News Agency further quoted the VP as saying when asked why they chose the location for the flagship store, "The area near Gangnam Station has always been a place for young people to gather and spend time together. We would like to see people freely come to visit here, even for just a quick bathroom run."
Photo by: SCREEN POST/Unsplash
