S’WELL EXPANDS ON HYDRATION INNOVATION WITH THE LAUNCH OF ITS READY-FOR-ANYTHING ROAMER

NEW YORK, March 26, 2018 -- S’well, the fashionable, reusable hydration accessory company, moves beyond the bottle yet again with the launch of the Roamer, an on-the-go shareable beverage accessory. The same genius design team behind the coveted S’well hydration products worked tirelessly to create a larger vessel that caters to families, beer and cocktail aficionados, and fitness enthusiasts alike. Available in 40oz and 64oz sizes, the Roamer is ready to keep the entire crew satisfied, whatever the occasion may be.

S'well Family S'well

Thoughtful design elements were incorporated throughout to make the Roamer as effortless to use as possible. The ergonomic handle makes it easy to tote, while the base ledge allows for a seamless pouring experience. Featuring triple-walled ThermaS’well™ technology, the Roamer keeps beverages cold for up to 24 hours and hot for up to 12, and maintains a condensation-free exterior. Its design also helps to keep carbonated beverages fresh and bubbly.

“As a lifestyle brand, we have the opportunity to drive positive impact in consumer’s lives, which means we also have a responsibility to create a regular cadence of innovation that caters to their dynamic needs,” said Sarah Kauss, founder and CEO, S’well. “With that, we are so excited to introduce the next generation of S’well, a large format beverage accessory perfect for all shareable moments.”

Effortlessly complementing the expanding roster of S’well products, the Roamer’s convenient carry-anywhere handle and easy-pour design is ideal for using with the Traveler and Tumbler – whether sharing cocktails, lemonade or coffee. The Roamer also fits nicely alongside a S’well 25oz bottle, offering something for beer and wine lovers alike. The Roamer comes in some of S'well's most-loved signature patterns, including Teakwood, Moonstone, Onyx, Night Sky and Yellow Gold Metallic.

The Roamer is available now in 40oz and 64oz sizes for $55 – $80 on swellbottle.com and rolling out to select retailers. For more information, please visit swellbottle.com or follow @swellbottle.

About S'well
S’well is a global manufacturer, wholesaler and online retailer of upscale, insulated reusable beverage containers that look great and do good. S’well products are beautifully crafted and composed of BPA-free and 18/8 stainless steel. Most S’well products keep drinks cold for up to 24 hours and hot for up to 12. On a mission to rid the world of plastic bottles and help communities in need, S’well gives back with each bottle sold. It is a partner of organizations such as UNICEF USA, Breast Cancer Research Foundation (BCRF) and (RED). Recently, S’well was named to the 2017 Inc. 500 List of fastest-growing, privately-held companies (#99). In addition, S’well has been named #1 Fastest-Growing, Women-Led Company by The Women Presidents’ Organization and included on Crain’s New York Business’ 2016 “Fast 50” (#11). S’well bottles are currently sold in 65 countries worldwide. Visit www.swellbottle.com to learn more.

Media Contact:
Erin Kelly
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646.518.8436