Reef® and Corona® Launch New Collaboration and Collection

Tuesday, April 24, 2018 12:02 PM UTC

CARLSBAD, Calif., April 24, 2018 -- Reef, the industry leader in beach and surf footwear, today announced a new partnership with the nation’s #1 imported beer, Corona Extra^®. The collaboration will see the launch of seven new Reef products for both men and women, detailed with Corona’s iconic imagery. The collection will be available on Reef.com and select surf shops starting this spring.


	Reef x Corona


	Reef x Corona


	Reef x Corona

“The collaboration between Reef and Corona was a no-brainer, both represent that stress-free, beach state-of-mind,” said Reef’s head of collaboration Eric Gigler. “We’re excited for Reef and Corona fans to slip on a pair of our sandals, crack open a Corona and bring those beach vibes to life.”

The collection will feature three men’s sandals, in Reef’s popular Fanning, HT Prints, and Draftsmen styles, and two women’s sandals, both in the brand’s best-selling Stargazer style. All Reef X Corona sandals come with a Reef signature bottle opener on the bottom and will retail starting at $35. In addition to sandals, the collaboration will include boardshorts and a hat, with Corona’s recognizable logo and imagery.

“Nothing says summer quite like an ice-cold Corona with a slice of lime and a pair of flip flops,” said John Alvarado, vice president of marketing for Corona. “This felt like such a great fit for the Corona brand and we know our fans will enjoy finding their beach this summer in their Reefs.”

ABOUT REEF^®
REEF is the global footwear and apparel brand that encourages people everywhere to Beach Freely. United by the spirit of the beach since 1984, REEF designs innovative and comfort-driven products to celebrate the freedom and fun of beach lifestyle.

REEF^®and Reef Beach Freely™ are trademarks of South Cone, Inc.

About Corona
Corona Extra is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. The refreshing flavor and carefree attitude of Corona have made it the #1 imported beer in the U.S. for the past 20 years and the #5 beer brand overall. 2017 was a record-breaking sales year for the brand.

Corona has been helping consumers “Find their Beach” in the U.S. since 1981. Corona Extra is exclusively brewed, imported and marketed by Constellation Brands for the U.S. market.

Maggie Stankaitis
[email protected]

Photos accompanying this announcement are available at
http://resource.globenewswire.com/Resource/Download/d1c6385e-de86-4a83-a41b-e63751e94625

http://resource.globenewswire.com/Resource/Download/ad390148-09af-4b6f-8eea-05b6cac793d3

http://resource.globenewswire.com/Resource/Download/db85dbbd-e852-4898-9bd5-12bd802443e4