Arm Holdings Q1 Earnings Beat Estimates, Strong Q2 Outlook Fails to Lift ARM Stock 
World game at war: why some European nations have threatened a World Cup boycott 
Samsung Q2 Profit Surges on AI Memory Chip Demand, Forecasts Strong Second Half 
Colgate-Palmolive Reaffirms 2026 Sales Outlook Despite Weak North America Demand 
Meta-backed research finds exposure to ‘untrustworthy’ social media is rare. The fine print is less reassuring 
Nike China Strategy to Lift Margins Despite $1 Billion Sales Hit, Bernstein Says 
Robinhood Q2 Earnings Beat Estimates, But HOOD Stock Falls as Investors Question Profit Quality 
Sony Eyes $1.3 Billion Tamron Acquisition as Lens Maker Reviews Offer 
Roblox Stock Drops 16% as Q3 Bookings Forecast Misses Expectations 
Holcim Raises 2026 Outlook After Strong Q2 Earnings Beat 
Sony Raises Full-Year Outlook After Q1 Profit Jumps 40% on Gaming and Chip Growth 
Toyota First-Half Global Sales and Production Decline on Weak China Demand, RAV4 Transition 
SpaceX Wins $1.6 Billion U.S. Space Force Launch Contracts for Falcon 9 Missions Through 2027 
Japan Earthquake Disrupts Auto and Chip Supply Chains 
Capital One Says AML Review Led to Closure of Trump Organization Accounts 
Anthropic Reveals Claude AI Accessed Real Production Systems During Cybersecurity Tests 
Tesla Weighs China Business Separation Amid SpaceX Merger Speculation 
CARLSBAD, Calif., April 24, 2018 -- Reef, the industry leader in beach and surf footwear, today announced a new partnership with the nation’s #1 imported beer, Corona Extra®. The collaboration will see the launch of seven new Reef products for both men and women, detailed with Corona’s iconic imagery. The collection will be available on Reef.com and select surf shops starting this spring.
|
|||||||||||||||
“The collaboration between Reef and Corona was a no-brainer, both represent that stress-free, beach state-of-mind,” said Reef’s head of collaboration Eric Gigler. “We’re excited for Reef and Corona fans to slip on a pair of our sandals, crack open a Corona and bring those beach vibes to life.”
The collection will feature three men’s sandals, in Reef’s popular Fanning, HT Prints, and Draftsmen styles, and two women’s sandals, both in the brand’s best-selling Stargazer style. All Reef X Corona sandals come with a Reef signature bottle opener on the bottom and will retail starting at $35. In addition to sandals, the collaboration will include boardshorts and a hat, with Corona’s recognizable logo and imagery.
“Nothing says summer quite like an ice-cold Corona with a slice of lime and a pair of flip flops,” said John Alvarado, vice president of marketing for Corona. “This felt like such a great fit for the Corona brand and we know our fans will enjoy finding their beach this summer in their Reefs.”
ABOUT REEF®
REEF is the global footwear and apparel brand that encourages people everywhere to Beach Freely. United by the spirit of the beach since 1984, REEF designs innovative and comfort-driven products to celebrate the freedom and fun of beach lifestyle.
REEF® and Reef Beach Freely™ are trademarks of South Cone, Inc.
About Corona
Corona Extra is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. The refreshing flavor and carefree attitude of Corona have made it the #1 imported beer in the U.S. for the past 20 years and the #5 beer brand overall. 2017 was a record-breaking sales year for the brand.
Corona has been helping consumers “Find their Beach” in the U.S. since 1981. Corona Extra is exclusively brewed, imported and marketed by Constellation Brands for the U.S. market.
Maggie Stankaitis
[email protected]
Photos accompanying this announcement are available at
http://resource.globenewswire.com/Resource/Download/d1c6385e-de86-4a83-a41b-e63751e94625
http://resource.globenewswire.com/Resource/Download/ad390148-09af-4b6f-8eea-05b6cac793d3
http://resource.globenewswire.com/Resource/Download/db85dbbd-e852-4898-9bd5-12bd802443e4
