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Popeyes is expanding and bringing its brand of Louisiana fried chicken to Romania. The fast-food company inked a deal with Sterling Cruise, a food and beverage operations and management company, to launch the brand in the country.
Popeyes and Sterling Cruise's exclusive deal was announced late last week. The contract includes a commitment to establish at least 90 Popeyes restaurants in the next ten years. It was mentioned that this would be Miami, Florida-headquartered fast-food restaurant company's very first entry into this Eastern Europe region, as per Verdict Food Service.
Moreover, it was reported that the agreement between Popeyes and Romania's Sterling Cruise is part and a continuation of the company's plans to expand in the European market. It was also noted that the fast-food chain is already present in Switzerland and Spain, and later this year, restaurant branches were also scheduled to open in the United Kingdom.
In Romania, the very first Popeyes restaurant is expected to open some time next year. Thus, the Romanian citizens who love fried chicken can look forward to the unique taste of the Louisiana chicken and other popular food items in Popeyes' menu list, including its chicken sandwich and spicy tenders, and flavorful french fries.
"We are excited to share big news from Romania, where we have announced ambitious plans to bring the country one of the globe's most popular fried chicken restaurants," Popeyes Louisiana Kitchen, president of international markets, David Shear, said in a press release. "Popeyes is one of the fastest-growing restaurant brands in the US. Our entry into Romania illustrates our commitment to serving our signature blend of spices, flavors, and experience to more guests around the world."
Sterling Cruise's spokesperson said that the company is proud to bring the world-famous Popeyes chicken to Romania for diners to enjoy. He went on to say they are sure customers will love the iconic Popeyes experience and its menu that made it popular around the world.
"In addition, this new market entry will contribute to the Romanian economy by creating hundreds of new jobs over the coming years," the spokesperson added. "We couldn't be more excited."
