Oculus Defends VR Exclusivity, Rift Bundle On Sale For $399

One of the biggest pet peeves that gamers have had with regards to video game content has been the matter of exclusivity. When it came to virtual reality games through the Oculus Rift, the problem became more pronounced since competition and diversity fuels the market. The company recently defended its stance on exclusive content just in time for the new Rift Bundle sale.

Jason Rubin is the vice president of content at Oculus and in a recent interview PC Gamer, he revealed that keeping the Rift’s games within its own ecosystem is actually the right thing to do.

"When Microsoft comes out, I would imagine Microsoft will run the same playbook, because that's the playbook they run on Xbox,” Rubin explains. “They will say, 'we need to fund VR content, we need to make interesting things so that people have a reason to use our hardware.' This all makes sense to me. I applaud all those companies for doing what they're doing, because they make the job of bringing VR to the masses easier for me, and they make it better for consumers. It is the right way of doing things.”

Rubin also noted how he and his team are aware of the complaints by customers when it comes to the concept of exclusivity. He then says that he has no response to this and that the only thing that he and his team want to achieve is to create the best VR content possible.

The recently announced sale for the Oculus Rift Bundle should help spur things along for the company, with the pair costing $399 for a limited time. This cuts a full $200 from the original price and is meant to encourage more buyers to get on the Rift bandwagon and play VR exclusives. By throwing in the Touch, it should prove to be a more immersive experience.