The "Be You" MB.01s were inspired by several LaMelo releases in the past, with the "Not From Here" PUMAs from 2021 serving as possibly the most noteworthy example.
The ASICS GT-II’s predominantly greyscale finish is offset by the images of Japanese Chrysanthemum and Pink Heath flowers at the lateral heel and via the mesh base.
The privately funded redevelopment of Rogers Centre will modernize fan experiences and enhance player facilities.
Kakao Corp. cancels the sale of its stake in Kakao Mobility after a month-long protest of the union workers.
The team aims for a 75 percent reduction in scope three emissions and a final 25 percent carbon removal by 2030.
Merck has acquired Mecaro and will use its facilities including the R&D center in South Korea after the completion of the deal.
SK Inc. and SK Energy jointly buy a major stake in Atom Power to expand its energy solution service portfolio.
Gatorade to stop sponsoring NHL
PepsiCo will not be renewing its Gatorade brand sponsorship with the National Hockey League (NHL), as part of its revamp of its sports-related marketing.
Gatorade had been an NHL sponsor since 2006, with the most recent five-year deal renewal signed in 2018.
Gatorade already has sponsorship agreements with the National Football League and Major League Baseball. PepsiCo, on the other hand, has concluded that its future in sports sponsorship lay in less visible areas such as women's sports and collegiate athletics.
According to Jeff Kearney, Gatorade’s head of sports marketing, the future of sport for them means continuing to invest in young and diverse athlete communities, cutting edge leagues, and embracing all athletic journeys.
When the National Collegiate Athletic Association began allowing student-athletes to receive money for sponsorship and endorsement arrangements in July, the marketing potential in college athletics skyrocketed.