Nike announces the appointment of new CCO

Nike Inc. has named its new chief communication officer to replace Nigel Powell, who has retired after serving in the role for a long time. On Wednesday, the sneaker and sports apparel manufacturer announced it has promoted KeJuan Wilkins as its new executive vice president, COO.

Nike said that in his new role, Wilkins will manage the company’s global corporate, consumer, and employee communications. He will be directly reporting to Nike’s president and chief executive officer, John Donahoe.

He has been with the company for 17 years and has held several positions throughout his tenure. The more recent role he held before his promotion was the vice president of enterprise communications, where he led Nike’s corporate and employee communications worldwide.

He also managed communications for the company’s North American operations in addition to the popular Jordan brand. Moreover, before he joined the firm, Wilkins worked with the New York Knicks and held positions in the athletic footwear sector.

On the other hand, the outgoing COO, Powell, has been with Nike since 1999 and led the company’s EMEA and North American businesses. Later, he was promoted to become executive vice president and CCO.

“For the last 24 years, Nigel has been a visionary communicator leading and driving some of the biggest, most complex, and impactful moments for the brand,” Nike Inc. president and CEO, John Donahoe, said in a press release as Nigel is set to retire. “We thank him for his years of service to the business and wish him the very best in his retirement.”

He also commented on the appointment of a new COO, “KeJuan is a best-in-class communications expert who is well poised to help lead us into Nike’s next growth phase. His knowledge, insights and forward-thinking will be great assets to our executive leadership team.”

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