New York Jets and Sky Sports strike UK content deal

The New York Jets have agreed to a new partnership with Sky Sports to air dedicated team programming and content throughout the 2022 season.

Last year, the National Football League’s Jets were one of six franchises to acquire marketing rights in the UK via the league’s International Home Marketing Areas (IHMA) program, allowing it to sell into the market individually for the first time.

Now, in an agreement facilitated by sports and entertainment agency Sportfive, the UK pay-TV broadcaster Sky will carry Jets programming such as ‘One Jets Drive’ and ‘Flight 2022’ during the current season.

Hymie Elhai, president of the New York Jets, noted that the partnership allows them to provide their UK fans with Jets content throughout the season and assist with the international growth of their brand and the game.