FAA Says It Is Not Blocking Boeing 737 MAX 7 and MAX 10 Certification 
United Airlines Posts Record Q4 Revenue as Premium Demand Lifts Earnings 
Trump Criticizes NYSE Texas Expansion, Calls Dallas Exchange a Blow to New York 
Global DRAM Chip Shortage Puts Automakers Under New Cost and Supply Pressure 
Trump Signs Executive Order to Limit Wall Street Investment in Single-Family Homes 
Valero Makes First Venezuelan Crude Purchase Under New U.S.-Caracas Deal 
OpenAI Launches Stargate Community Plan to Offset Energy Costs and Support Local Power Infrastructure 
Lynas Rare Earths Shares Surge as Quarterly Revenue Jumps on Strong Prices 
Apple China Holiday Sale Offers Discounts Up to 1,000 Yuan on Popular Devices 
Proposed Rio Tinto–Glencore Merger Faces China Regulatory Hurdles and Asset Sale Pressure 
Nvidia CEO Jensen Huang Plans China Visit Amid AI Chip Market Uncertainty 
Baidu Shares Rise in Hong Kong After Apollo Go Robotaxi Launch in Abu Dhabi 
Brazil Supreme Court Orders Asset Freeze of Nelson Tanure Amid Banco Master Investigation 
Pop Mart Shares Surge in Hong Kong After First Buyback in Nearly Two Years 
Court Allows Expert Testimony Linking Johnson & Johnson Talc Products to Ovarian Cancer 
Apple Stock Jumps as Company Prepares Major Siri AI Chatbot Upgrade 
- Real estate brokerage now offers a supplemental organ donor registration form in its lease agreement package
NEW YORK, April 28, 2017 -- BOND New York, www.bondnewyork.com, has partnered with ad agency Y&R New York to launch Lease on Life, an organ donor registration program that rolls out this month to coincide with National Donate Life Month.
BOND New York’s lease agreements now include a supplemental organ donor registration rider, giving people an easy, DMV-free way to register. It will partner with Donate Life America, the nation's largest organ donor association.
In New York City, less than half of all residents drive cars, which is one reason New York State ranks 49th out of the 50 states for registered organ donors. Only 27% of adult New Yorkers are currently registered, compared to 50% nationwide. This program gives New Yorkers a DMV-free way to register.
"BOND is excited to give New Yorkers another avenue to register for something that could save lives," says Noah Freedman, BOND New York's co-founder. "We live and work here. This is about pitching in and hopefully helping grant a better, longer life to a friend, a neighbor, or fellow New Yorker."
The Lease on Life program will be promoted through NYC real estate magazines, banner ads on apartment rental websites, social media content, and ads on city public transport tailored to each of the five boroughs.
“Signing an apartment lease is a rite of passage into New York culture,” says Leslie Sims, Chief Creative Officer of Y&R North America, “what better way to use that opportunity than to also ask New Yorkers to sign something that can save a life.”
About BOND New York:
Founded in 2000, BOND New York has evolved into a sales force of over 600 personnel in five state-of-the-art Manhattan offices, making it Manhattan’s largest independently-owned firm. As a full service agency, BOND New York covers all New York neighborhoods for residential sales and leasing, commercial sales and leasing, new development marketing and corporate relocation.
BOND New York Public Relations Contact: Kelly Kreth, Kreth Communications (201) 417-8691/[email protected]
