New NFT Marketplace Fanpage Makes it Easy for Anyone to Invest in Digital Memorabilia

In the old days, anyone who wanted to invest in art had only one option: buy original works and find a physical place to display or store them. If the artwork’s value eventually increased, the investor could hang onto it indefinitely or choose to sell it and transfer physical ownership to the buyer in exchange for standard currency.

However, with the advent of NFTs—or non-fungible tokens—things have changed. These days, investors have the option to buy digital works of art—encompassing everything from one-of-a-kind graphics and music to Tweets, videos, and limited run memorabilia—and store them in virtual wallets online until they decide to resell them at a profit.

While anyone can create and sell NFTs, the most valuable so far have come from acclaimed digital artists, crypto developers, and celebrities including athletes, entrepreneurs, and musicians.

First-to-market in the sports collectibles space, Fanpage, a Texas-based technology and media company, has launched an NFT marketplace designed to enable the creation of unique works of art by top-tier music artists, influencers, and athletes. In addition to working with clients to produce one-of-a-kind pieces of digital memorabilia, the Fanpage creative team assists in everything from pricing and inventory to roll-out strategies and generating excitement about the NFT drop—whether the client chooses to sell the NFTs on their own website or on the Fanpage marketplace.

Fanpage’s first major NFT project in the sports memorabilia space—entitled the Future All Star Series—launched on February 18. The series featured one-of-a-kind and limited run player cards and art from TCU Baseball’s Cam Brown, Notre Dame Baseball’s Roman Kimball, and UT Austin Baseball’s Tanner Witt, among other rising collegiate baseball stars.

Other past Fanpage NFT drops include American Country Music Award-winner Jimmie Allen as well as musical duo Brothers Osborne. Future releases include NFTs from singer Matt Stell, and a portrait series featuring Randy Travis, Alabama, and others.

Trading in NFTs took off in 2021 and have shown little sign of slowing this year. Though pricing within the market is notoriously volatile, investors bought and sold 2.4 million NFTs on OpenSea, a popular NFT marketplace, in January 2022. That was over one million more than were sold on the OpenSea marketplace in December 2021. The average NFT price in January gyrated wildly between $1,300 and $6,900.

Though no NFT is guaranteed to appreciate in value, the process doesn’t even start until the digital asset is purchased. Unlike other marketplaces, Fanpage makes it easy for NFT enthusiasts and average people alike to buy NFTs featuring their favorite artists, athletes, and influencers by allowing credit card purchases rather than limiting them to cryptocurrency.

Additionally, Fanpage’s technology allows consumers to transfer the NFT assets they purchase out of the platform so they may be resold on other marketplaces including OpenSea, which has more than 600,000 users as of early this year.

This article does not necessarily reflect the opinions of the editors or management of EconoTimes