New Apple Watch Is A Better Version Of Itself, More Useful And Less Annoying

It would seem that Apple has finally found a good place for its smartwatch line with the “Apple Watch Series 2.” Not only did it fix many of the standing issues that customers had with the previous model, the marketing is finally spot-on.

When the Apple Watch came out, Apple made a big deal out of it, even catering limited edition sets to pop icons like Beyoncé with the solid gold versions. However, since its inception, the wearable has been largely ridiculed. This was due to its cumbersome controls, the short battery life, and the unfashionable appearance, Gizmodo notes.

With the newest smartwatch, however, users get updated fitness features, a longer operation time, and even better processing power. It’s basically a product that provides users the kind of functionality that it should have always had.

One of the biggest problems that Apple encountered with the original wearable is the marketing. The tech giant wanted people to view the Apple Watch as a fashion accessory as much as a tech product. This simply was never going to work, largely because lovers of fashionable watches like their wearables to increase in value over time and to have circular faces; two things that Apple’s product did not offer.

This time around, the tech company is marketing the device as a fitness wearable, which makes a lot more sense. To that effect, Apple improved the GPS capability of the watch, allowing it to track distance and speed more accurately. It’s also readable even under bright light now, Tom’s Guide notes, which is important for runners.

Best of all, it’s also water-resistant, which is not to say that it can survive a deep dive in the water. For runners who like dashing in the rain or users who prefer to swim their way to fitness, though, the Apple “Watch Series 2” can at least keep up.