Coca-Cola launches reverse vending machine for recycling efforts in Florida

Coca-Cola Co. and Coca-Cola Beverages Florida (Coke Florida) will launch a new reverse vending machine (RVM) at the University of Miami to help reduce its carbon emissions across the supply chain.

For each aluminum can or plastic bottle collected through the RVM, Coca-Cola would donate 5¢ to the University of Miami Marine Science Graduate Student Organization sustainability initiative.

Coca-Cola is expected to donate up to $5,000 for the project.

Reverse vending is a recycling process by which plastic bottles and aluminum cans are deposited into a unit.

The collected materials would then be crushed, sorted, treated, and prepared for reuse.

The program promotes environmental awareness and outreach activities on campus and in the community. It also supports Coca-Cola’s World Without Waste initiative to recycle a can or bottle of every drink sold by 2030.

Coke Florida is a family-owned independent Coca-Cola bottler with exclusive sales and distribution territory covering over 20 million consumers across 47 counties.