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Microsoft Just Made Salesforce’s Worst Nightmare Come True With LinkedIn CRM Move

LinkedIn.Esther Vargas/Flickr

Back when Microsoft was in the process of acquiring LinkedIn, Salesforce did everything it possibly could to make sure that it wouldn’t go through. Despite its efforts, which included siccing the EU Commission on the software giant, Salesforce eventually failed. Now, Microsoft has just made its rival’s worst nightmare come true by using LinkedIn to secure a spot in the CRM market.

Using its Dynamics 365 to offer information to salespeople, Microsoft will be providing access to data from its LinkedIn Sales Navigator, PC World reports. The two platforms will basically be syncing data, which means that anyone using Dynamics 365 will be able to get details like leads, accounts, opportunity pages, and more via the dashboard.

This is a huge deal because not only does it integrate the features of a workforce management system like Dynamics 365 with the lead generation feature of the LinkedIn Sales Navigator, it also makes the transition seamless all around. This makes Microsoft’s push into the CRM sector much smoother, which should provide Salesforce plenty to worry about.

On the matter of LinkedIn itself, it would seem that the social media platform for professionals has surpassed a major milestone. The networking platform for professionals apparently went over 500 million users recently, TechCrunch reports, which is great news for Microsoft.

In a blog post announcement, LinkedIn outlined some of the best things to come with having so many users, including increased networking opportunities. With over 10 million job opportunities and access to over 9 million companies, it’s certainly easy to see the appeal of having an account at the site.

“The impact of half a billion professionals connecting and communicating is very real, and very accessible to anyone who wants to take part today,” the post reads. “We’re excited to think about the potential of what a highly connected global community of professionals can do, and the value that is created for every member of the global workforce.”

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