Meta rolls out paid verification subscription in the US

Meta Platforms Inc., the parent company of Facebook and Instagram, introduces its new subscription service in the United States. This is a paid verification designed for creators on both FB and IG.

Meta’s chief executive officer, Mark Zuckerberg, said through his "Meta Channel" that the subscription service is one of the latest features that it has added for creators to help them "directly reach their audience and form deeper connections with their communities.”

According to CBS News, the Meta Verified subscription is only available to personal accounts and will require a fee of $14.99 per month if availed via an Android or iOS device. If the service is availed online or on the web, it will cost the user just $11.99 per month.

The new verification feature comes shortly after the tech company announced a layoff plan that affected 10,000 employees. Meta said that those who will subscribe would become verified subscribers, and to get the service, they must be 18 years old and above. It will also require a government ID to get protection from impersonation.

Moreover, those who will subscribe will also have the advantage of direct access to customer service support, plus a blue tick verification symbol will also appear in their profiles. Meta Verified is notably similar to Twitter’s Blue verification paid service, and it will be offered on both its Facebook and Instagram social media platforms.

"Meta Verified is rolling out in the U.S. today," Zuckerberg shared on his Meta Channel. "You can get a badge, proactive impersonation protection, and direct access to customer support."

Finally, Reuters reported that users who will sign up for the Meta Verified service would get the blue badge after verifying their accounts using any government-issued identification card. Currently, this service is only available to FB and IG users in the U.S., New Zealand, and Australia.

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