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McDonald's will start serving bigger burgers in select global markets. The restaurant chain thinks its Quarter Pounder is not big enough, so it will introduce larger burgers.
As per Restaurant Business Online, McDonald's wants to enter the market for bigger-sized burgers and is now preparing to do so. In the first phase, the company will test large burgers to see if they will work for the brand.
Testing Giant Burgers Worldwide
McDonald's plans to add larger burgers to some of its restaurants in several markets worldwide. In addition to the United States, the company will test out serving giant sandwiches in other key markets.
It was noted that the burger joint launched many unique premium burgers before, but the products failed to generate sizable interest from customers. This time, it will release big-sized burgers for a limited time to avoid losing funds in case of poor sales.
This will also determine whether the product will receive a warm welcome from the public. If the test is successful, McDonald's is likely to launch bigger burgers in more markets, and they could also become a permanent menu item.
"We tried to go after this opportunity for a number of years because we thought the opportunity was about the premium burger," McDonald's chief financial officer, Ian Borden, commented about the failed products during the UBS Global Consumer and Retail Conference that took place on Wednesday, March 13. "But that was wrong and thus we were not successful."
McDonald's Stock Drops
Meanwhile, Investopedia reported that McDonald's stock prices dived. Broden explained that this was due to customers with lower incomes cutting down their expenses and preferring to eat out less often. The fast-food giant's shares dropped almost four percent on Wednesday this week.
McDonald's CFO added that people are concerned about inflation and fear that their savings could run out. Thus, they are cutting fast food and restaurants to reduce spending.
Photo by: Brett Jordan/Unsplash
