How did sport become so popular? The ancient history of a modern obsession 
Asian Stocks Surge as U.S.-Iran Ceasefire Deal and Samsung Earnings Boost Market Confidence 
India's Central Bank Holds Rates Amid Iran War Energy Shock 
Microsoft Eyes $7B Texas Energy Deal to Power AI Data Centers 
Asian Currencies Rally as Dollar Weakens, Trump-Iran Ceasefire Boosts Risk Sentiment 
Italy's Service Sector Contracts for First Time in 16 Months Amid Rising Costs and Weakening Demand 
LA28 Confirms Olympic Athletes Exempt from Trump’s Travel Ban 
Trump Threatens Stadium Deal Over Washington Commanders Name 
US Dollar Dips as Iran Rejects Ceasefire Amid Rising Middle East Tensions 
OpenAI Executive Shake-Up Ahead of Anticipated 2026 IPO 
First Western Ship Transits Strait of Hormuz Since Iran War Began 
Energy Prices and Dollar Climb as U.S.-Iran Conflict Grips Global Markets 
Trump Plans UFC Event at White House for America’s 250th Anniversary 
Global Markets Waver as U.S.-Iran War Deadline Looms and Oil Prices Surge 
U.S.-Iran Ceasefire: Fragile Truce Raises Hopes for Strait of Hormuz Peace Deal 
Trump Urges Hall of Fame Induction for Roger Clemens Amid Renewed Debate 
U.S. Stock Futures Surge as Trump Announces Iran Ceasefire, Oil Prices Plunge 
Major League Soccer (MLS) has appointed IMG Arena to provide its betting and media partners with official data feeds, content offerings, and fan analytics and marketing tools as part of a ‘multi-year’ agreement.
It is a significant expansion of the already-existing relationship between the two parties and is intended to increase the MLS's digital fan engagement capabilities before the 2026 Fifa World Cup and provide sportsbooks with a more alluring wagering proposition as the US sports betting market booms.
With the help of the "event center" platform from IMG Arena, partners can create digital products that will captivate spectators and bettors by fusing live data streams with live streaming, historical data, and other visuals.
MLS will be able to use new data metrics, insights, and graphics from IMG Arena in addition to gaming on its digital platforms, and teams will also be allowed to use that content on their digital channels.
